Company Profile: Slingshot Publishing

In many respects Slingshot is a Canadian Christian product creator’s dream. Based in Breslau, Ontario, a few kms east of Waterloo, the business has the benefit of North American distribution through Dicksons. This week we got a company update from Adam Brodrecht.

The Overview

We purchased the company from Mike Clark back in late 2013. The company was heading for bankruptcy and my business partner and I bought it before it was lost. Since then our goal has been to stay true to the original vision of Slingshot, design Christian artwork that appeals to the youth and young adults of today. However, we have massively overhauled the “how” we do it. We discussed a name change. We discussed the core values of how we want to do business. We developed a ‘playbook’ that we adhere to for our day-to-day interactions as well as our long term goal setting. We realized, this really is a complete overhaul of how Slingshot Publishing works. And it has been an absolute thrill to take this company to a new level.

From inception, Slingshot was distributing product directly from the head office in Ontario, Canada. In 2011 Slingshot desired to widen our customer base and distribution was moved to Dicksons Gifts in Indiana. At the same time an opportunity to engage with a Marketing Agency arose and Slingshot became a new product line to the Dicksons Gifts Sales Representatives. Representing Slingshot throughout North America, the sales representatives present each product offering to their customers at in-store engagements. This team is made up of people that love the Lord and are committed to doing the best for their customers.

For those without a Dicksons account, Slingshot’s internal sales team is ready and eager to help. All product still ships from Dicksons distribution center.

Based out of Kitchener-Waterloo, Slingshot is run by owner Adam Brodrecht and a small team of artists, collaborators, customer service reps, sales agents and an administrator.

The Owners

Doug & Karen Guderian love God, love people and love business! This refreshing recipe for life has translated into some incredible opportunities including the turnaround of Slingshot Publishing. Doug’s expertise in business has helped steer the company to a new future.

Adam & Nicole Brodrecht bring leadership to Slingshot in a number of ways. Adam leads the day to day operations of the company and works hand in hand with Doug to ensure the company will be around for years to come. Nicole, a local artist and art teacher, is Slingshot’s Creative Director and works closely with our designers to bring excellent, relevant and influential designs to each release.

The Designers

Our team of designers work year round to bring new designs to the table for each catalog release. These talented, freelance artists embody our motto, Design With Influence. Each of them share a common goal… to influence the world around them with their God-given artistic talents.

The Products

To download catalogs, click below:

2016-1 Annual Slingshot Publishing Catalog

2016-2 Summer Slingshot Publishing Catalog

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