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Posts Tagged ‘religious book marketing’

Give Your Friends a Taste of New Translations

We all have people in our stores who are more than just customers, they have become friends. Many share our passion for Christian literature, and of those, some are Bible geeks just like us. They like to know what’s new!

Just like the woman in the white smock at Costco, you can hand out free samples, using your store newsletter, store website, or store Facebook page. With Family Day weekend happening here in Ontario, we doubled down on the amount of print text in this Facebook post in case people were hungry for some input, and because we wanted to give our customers a sample of The Passion Translation (Broadstreet Publishing/FDI in Canada).

Because we did all the work — selecting verses mostly from page one results at TopVerses.com — you can simply copy and paste what follows!


The Passion Translation New Testament by Brian Simmons is gaining readers. A hardcover edition is now available in two hardcover editions and several leather editions, with two more hardcovers due in March and in addition to the NT contains Psalms, Proverbs and Song of Songs.
• Ephesians 2:8 – For it was only through this wonderful grace that we believed in him. Nothing we did could ever earn this salvation, for it was the gracious gift from God that brought us to Christ!
• Matthew 28:18 – Now go in my authority and make disciples of all nations, baptizing them in the name of the Father, the Son, and the Holy Spirit.
• 2 Timothy 3:16 – Every Scripture has been written by the Holy Spirit, the breath of God. It will empower you by its instruction and correction, giving you the strength to take the right direction and lead you deeper into the path of godliness.
• Romans 10:9 – And what is God’s “living message”? It is the revelation of faith for salvation, which is the message that we preach. For if you publicly declare with your mouth that Jesus is Lord and believe in your heart that God raised him from the dead, you will experience salvation.
• Romans 8:28 – So we are convinced that every detail of our lives is continually woven together to fit into God’s perfect plan of bringing good into our lives, for we are his lovers who have been called to fulfill his designed purpose.
• Romans 12:2 – Stop imitating the ideals and opinions of the culture around you, but be inwardly transformed by the Holy Spirit through a total reformation of how you think. This will empower you to discern God’s will as you live a beautiful life, satisfying and perfect in his eyes.
• Philippians 4:13 – I know what it means to lack, and I know what it means to experience overwhelming abundance. For I’m trained in the secret of overcoming all things, whether in fullness or in hunger. And I find that the strength of Christ’s explosive power infuses me to conquer every difficulty.
…Read more; now available on your computer at Bible Gateway or on your smartphone at You Version.
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Price Matching Amazon

Below is an amended version of some suggestions offered in a longer article at CBA Online. I didn’t want to steal the entire piece, so I encourage you to read it there, including the full introduction.

If you can’t beat ’em, join ’em; right? Some of you are immediately thinking that if you start cutting prices you won’t survive. I would argue that if you don’t respond you won’t survive. We can’t pretend what we jokingly refer to in our store as “the A-word” doesn’t exist. Perhaps instead of worrying about our stores “showrooming” for them, we should see them as “creating awareness” of products for us.

Click the title below to read the article in its original form, with the full introduction.

How to Make Amazon Price-Matching Work for You

 

  • …Sue Smith, store manager of Baker Book House in Grand Rapids, Michigan, and current CBA chair: Don’t send away empty-handed a customer who is standing right there. “I always say to my team that it’s not about the transaction in front of you,” she explains. “It’s about the next one, and the next one, creating an experience where you are inviting them to come back again.”
  • Erik Ernstrom, manager of business intelligence at Parable, agrees that trying to price match is vital, without giving away the farm. Plus, he notes, making a sale even at a discount provides the opportunity to sell something else such as a case and highlighters for a Bible purchase.
  • “Take a 50 cent hit and upsell,” agrees [Christian Supply’s Zach] Wallington. “That’s something Amazon won’t do.” It’s also part of the appeal of the Get It Local program to suppliers…
  • When it comes to showrooming—when in-store shoppers use their phones to price match online deals—Baker Book House’s staff is encouraged to engage shoppers who are on their phones by asking if they can help and telling them that the store can match anything they might find.
  • One independent retailer who found he couldn’t price match an online Bible deal “shifted gears and discussed Bible cases, tabs, and other stuff, which she did purchase from me,” he says…
  • “You have to play the game,” says Smith. “Call the publishers and see if you can get a discount.” Many times suppliers are willing to work with stores as much as they can because of the potential additional in-store sales.”
  • An additional card that indies can play against Amazon is the community buy-local one. If you have a good relationship with a local church, Ernstrom says, you might be able to point out that your store not only supports it by resourcing its members, but sometimes indirectly employing them and making it possible for them to tithe.
  • Good merchandising is another effective anti-Amazon strategy because it can counter the perception that the online retailer is cheaper on everything. Actually, it’s usually only the top 150 or so frontlist items, notes Wallington.
  • “You always have to have things on sale; if everything is full price you’ll never win,” says Ernstrom. “You have to have sales throughout the store—every section, every endcap. If they get the impression everything is full price, they’re going to think they can get it cheaper somewhere else.”

Read “To Price-Match Amazon or Not to Price-Match:” Part 1 in the December issue of Christian MARKET, and Part 2 in the January issue.

The one thing I would hasten to add to this is:

  • Amazon has no built-in spiritual discernment. There are no filters; no vetting of what might be included in their religious, inspirational or Christian categories. It would be relatively simple for a customer who is just browsing to end up with Mormon or New Age content. (We recently had a case where a book ended up in a church library for just that reason: No discernment.)

and also:

  • The Christian store offers the opportunity to physically examine the product before purchase.
  • Your store offers simple over-the-counter returns or exchanges in the case of duplicate gifts, product not desired, or factory defects in printing or CD/DVD manufacturing.
  • Christian store associates can offer better informed suggestions of other products the customer might appreciate; rather than the “other customers also bought” generated by an algorithm.
  • Conversely, as we get to know our customers well, we can warn customers off titles which are not as suitable to their doctrinal position as something else might be.
  • Whether it’s on sale, or even full price, we don’t change prices every hour. There is a measure of price stability in our stores.
  • We’re customers of the products we sell. We read the books, we listen to the music, we watch the movies. We’re better informed. Many of us have had our lives changed by Christian books and music.
  • You never know who’ll you meet at the Christian bookstore. It’s a social gathering place, not like the isolation of purchasing online.
  • We support local events by creating awareness; we hang posters for church events; we sell tickets for Christian concerts; we donate prizes for Christian fundraisers.
  • Our profits are poured back into Christian causes. Our employees give to their local church and provide volunteer help or lead small groups.
  • We support and display books by local and regional authors.
  • We have products that online vendors simply don’t carry.
  • We refer people in the broader community to local churches, and refer Christians for Christian counseling.

We have a lot to offer. I would suggest that owners and managers go through both lists above at your next staff huddle, so that everyone is on point and passionate about what we can offer. You may even wish to post this list; there’s a store website version of many of these points that some of you have used. I don’t know which store I ‘borrowed’ it from, but it’s on mine and I’ll post it here if enough people ask.


The graphic at the beginning of this article is part of an infographic that is available for free distribution from the Institute for Local Self Reliance. I’ll post the full infographic here tomorrow, but if you want to jump the gun, click this link.

What the CBA Bestsellers List Looks Like When You Edit Out Some Categories

This is from the list from the Christian Bookseller’s Association’s July bestsellers list, the last one posted online; it’s what you get when you eliminate:

  • all the iterations of Jesus Calling (highest individual rank #5)
  • all the iteration of The Standard Lesson Commentary
  • all the various adult coloring books (Update: turns out there were none in the top 40)
  • various children’s titles
  • two fiction titles
  • a package of tracts

Titles showing in the image above are unrelated.

Their ranking is placed after each entry in brackets.

  1. Goliath Must Fall – Louie Giglio (1)
  2. Without Rival – Lisa Bevere (2)
  3. Driven by Eternity – John Bevere (4)
  4. Jesus Always – Sarah Young (8)
  5. The Comeback – Louie Giglio (10)
  6. Boundaries – Henry Cloud (14)
  7. Uninvited – Lisa TerKeurst (15)
  8. The Circle Maker – Mark Batterson (17)
  9. Swipe Right – Levi Lusko (20)
  10. No More Faking Fine – Ester Fleece (23)
  11. Steve McQueen – Greg Laurie (24)
  12. The 5 Love Languages – Gary Chapman (25)
  13. When God Doesn’t Fix It – Laura Story (26)
  14. The Mystery – Lacey Sturm (27)
  15. Good or God – John Bevere (28)
  16. The Little Things – Andy Andrews (29)
  17. Simple Pursuit – Passion (31)
  18. Purpose Driven Life – Rick Warren (33)
  19. Magnolia Story – Chip and Joanne Gaines (34)
  20. How’s Your Soul – Judah Smith (36)

The Steve McQueen book is a bit of a curiosity which we mentioned here previously on the link list. Louis Giglio has three titles (two written by him, plus he wrote the intro to the Passion book) and two of the titles (13 and 14) are by Christian musicians. The dominance of John and Lisa Bevere in the list shows charismatic titles are still a driving force in Christian sales. Boundaries, Purpose Driven Life and 5 Love Languages show the enduring strength of those titles after many years. It’s also good to see new writer Levi Lusko doing so sell; I went to his church’s website and listened to a sermon two weeks ago.

Mainstream Bookstore Notes “Thousandfold” Increase in Bible Sales Over 15 Years

The Saturday print edition of The Toronto Star profiled Squibb’s Stationers in Weston Village noting “it’s Toronto’s self-proclaimed oldest bookstore.” The article by reporter Jackie Hong coincided with the stores 90th anniversary.

Toward the end of the article…

Besides building friendships with customers, [co-owner Suri] Weinberg-Linsky said she’s been able to see trends come and go over the years, many of them unexpected — fountain pens have become a hot commodity again, no one buys ledgers anymore and Harry Potter’s popularity still shows no signs of slowing down — but the most perplexing relates to the explosion of sales for one book in particular.

“In the last 15 or so years, Bible sales have increased probably a thousandfold,” Weinberg-Linsky said. “We don’t go one day without selling at least one Bible . . . Honestly, I wouldn’t even be able to tell you why.”

From our perspective this is interesting on several fronts. First it confirms our observation, supported by anecdotal evidence, that stores like Chapters in Canada and Barnes and Noble in the U.S. are increasingly becoming the default Christian bookstores, especially as such stores close in many markets. B&N has always had a good handle on what “Religion – Christianity” books to stock, but Chapters was always hit-and-miss until about two years ago when their core inventory in this category seemed to undergo positive transformation.

Second however, it raises concerns that, much like shopping online, the customer is not afforded the benefit of experienced sales help in what is a very personal purchase. Most mainstream store associates can’t articulate the nuances of differences between the NLT, ESV or CEB translations, let alone describe the features in various devotional or study editions. Of course this places the onus on us to make sure that even casual part-time staff are well trained in this area. I’m happy that Squibb’s is seeing these sales, but I hope that each Bible is a ‘good fit’ for the intended recipient. Christian bookstores also need to encourage first-time Bible buyers to get in touch by email if there’s anything about their Bible they’re not understanding, and also see if they are connected to a local church or home fellowship.

Finally, on a more positive note, the experience of Squibb’s in Toronto shows that the Bible is very much in demand. In my own small-town store, we easily have about 800 units of Bible product representing at least 550 SKUs. It would be really tempting — especially with shelf space at a premium — to sit back and rest on our existing inventory, but we are always topping up products which make connections with customers. Currently, that includes the value lines of NLT, NIV and Message Bibles and just about anything that’s giant print.

Categories with Short Shelf Lives

Even in the Christian bookstore market, where our core message is unchanged in 2,000 years, certain book genres have a short shelf life, such as:

  • Family life books on coping with technology. I write this just as a new one is releasing. I know the author (Andy Crouch) and am looking forward to stocking it. But in this category, anything five years or older is probably out of touch with whatever is trending, though the principles may still apply. Good luck if the book references “your AOL account.” Most of these fall into the marriage or parenting sub-category.
  • Prophecy titles. I don’t read a lot of these, but I notice some of them turn up on remainder lists after only twelve months. I suppose you only have to get it wrong on a single page and then they stone you. Okay, we don’t actually stone writers, but having the print copies turn up at 99-cents on CBD is probably just as painful.
  • Personality-based books. Have you noticed all the Duck Dynasty product that’s reduced right now? Also many times that “rising” Hollywood celebrity or sports star fails to achieve the fame that publishers promised when pitching the books. Or the book has sales potential in the U.S. that never successfully makes the border crossing, except maybe in Emerson, Manitoba, which doesn’t have a lot of bookstores.)
  • Youth Ministry texts. Remember that game where you pass the Life Saver on a toothpick? Well, if you wanted grow your youth group, it probably worked in the 1950s (at least in the more progressive churches of that day) but today it might even have liability issues. Even a year later, these books only work when student pastors take the ideas and modify them.
  • Too good to be true trends. You didn’t think the adult coloring book thing would last forever, did you?

Did we miss any?

Local Charts Help Customers See What’s Popular at Your Store

This is what’s selling at my store currently. We have a formula to adjust — but not exclude — special order titles as well as some adjustments for children’s titles and some compensation for projecting future sales on newer releases. Our chart is probably different from yours — we’re missing the #1 title on the current CBA list — but that’s what makes each of our local stores different. Our customers look forward to these when we publish them. If you have one from your store, we’d love to share it here.

searchlight-chart-spring-2017

One Book, Four Different Texts

January 26, 2017 1 comment

GoodseedMany years ago at the MissionFest event in Toronto we encountered the people from Good Seed’s Quebec branch, who introduced us to some rather unique titles. They were essentially the same book but each edition was tailored to a particular audience: People who grew up aware of traditional Christianity; people whose influences were largely Eastern; people whose background was more atheist, agnostic, pantheist or New Age; and children. As a lover of apologetics, I probably would have bought just about anything they offered, but the shared characteristics of these books intrigued me. As I usually do, I purchased conservatively, but the following year at MissionFest I topped up the inventory to replace sold copies.

These aren’t new titles. So why share them here today? (Besides coming across the original brochure in a box of papers?) I think the idea behind this set of books is exactly what’s missing right now in Christian publishing. We generally publish books for Christians. The already on-side. Preaching to the choir. Imagine having a resource that you could place in the hands of two vastly different contacts that was written specifically for each of them. Everybody in Christian publishing should be copying this concept to some degree.

Check out the graphic image below. You can learn more at the Good Seed Canada store or see more at their ministry headquarters home page. There’s also an edition of By The Name available in French as well as a number of other resources en français. Wholesale prices available to stores. Retailers need to be prepared to hand-sell these titles or include them in a newsletter or Facebook post or use shelf-talkers (what we did at first) to draw attention to them. (See also the link after the graphic for our original article in 2012.)

good-seed-titles


■ We covered this product range at the time we discovered them! For more, read this article from April, 2012: Evangelism Product Targets Different Worldviews.

How Thomas Nelson Killed a Book’s Sales Potential With a Single Word

one-god-one-plan-one-lifeI’ve sold this Max Lucado devotional several times. The author has instant name recognition. Each of the 365 devotional readings has a scripture verse, a story and some practical application at the bottom. A little light for some perhaps, but exactly what others are looking for. I’ve especially sold it to men. The cover has more of a masculine feel, I guess; especially in a market where so much is geared for Becky, the stereotype female customer. I’ve had good feedback from people who bought it for their husband or someone in their teens, 20s or 30s.

However, each time I’ve sold one of these for an adult, I’ve had to hand-sell it. The reason: Thomas Nelson makes no allowance in its book categories for students or young adults, which is the target market. That category designation isn’t available I suppose. But for every copy I’ve sold, we’ve had other customers who passed. Or the two who were buying it for a student, but got me to put some type of sticker over the offending word, Juvenile.

This is true of other Thomas Nelson products, but I don’t remember this particular problem with other publishers. It’s counterproductive. Better no category. Or Devotional.

Have you had a similar experience with this or other products?

one-word

Beware of Top Book Lists

Top Ten Books by Jared Fanning

Retailers need to be careful not to be influenced by end-of-year lists of the “best Christian books.” It’s so easy to look at a list and say, “Maybe I should be carrying this one, or that one.” Here are some things to note:

  1. Some reviewers pride themselves on creating eclectic lists or focusing too heavily on esoteric items. Titles are listed which stores can’t even buy at a normal trade discount. The reviews sound appealing, but in the end the greatest market for some of these books are book reviewers, and they get their books for free.
  2. You have to check the source of the website making the list, many are aimed only at academic readers or pastors. While it’s true that if I had my reading life to live over again I would have chosen more IVP titles and fewer Max Lucado — nothing personal, Max — the average customer isn’t ready for some of the material contained in the more cerebral works on scholarly book lists.
  3. Advertorials abound. The list you’re reading may be from a particular publisher.
  4. Agenda-oriented lists are everywhere. A great example is this one. At first I was going to put this list of Children’s Bible story books on my store’s Facebook page, since we carry a number of these titles in our store. I passed on it simply because there was no denying the author’s blatant Calvinist bias. Many of the titles were from Crossway, which I have now come to view as a denominational publisher, and carry their titles only by special order.

In the general market, more attention is paid to lists and award-winners, but even there, I’m sure that stores have filters for knowing when to jump in and when to hold back. Here’s a better formula:

  1. The CBA lists are generally helpful, but Canadian stores need to avoid things which have a particular U.S.-interest. Also, the number one title on some of the monthly lists is often the Standard Lesson Commentary, but in 21.5 years, I’ve never sold one. So it needs to be read discerningly.
  2. A couple of British titles. I try to check Eden and Koorong frequently to see what’s selling over there and if the titles have distribution here, I’ll jump in. We’re Canadians, and just as our worship music is not entirely dominated by what happens in Nashville, so our reading shouldn’t be dictated by U.S. sales.
  3. Unique titles. This are items you feel will work in your store and you have dedicated yourself to doing the necessary promotion. We’ve done this a few times to the point where a supplier will ask us what’s driving the sales.
  4. Local-interest authors. In the summer of 2015 our #1 title and #3 title had a connection to our community, though the writers do not live here.
  5. Revivals. If the publisher thought the book was worth re-issuing in a new cover and we agree that it has greater potential, then I’ll play the game.

What’s not working:

  1. Christian Television. Remember the days when the simple breath of a title on Benny Hinn brought customers looking for the book? That’s long gone except for 100 Huntley Street, which (especially since the show’s last reworking) is still the bookstore owner’s best friend. Besides, many of the shows offer the books themselves and people are more accustomed to ordering online or by phone.
  2. Christian Radio. Even Focus on the Family has lost its influence.
  3. Reviews in magazines. These benefit booksellers more than anyone else. Beyond that we don’t see a stampede to the store when the new issue of Christianity Today arrives in the mail because so few receive it.
  4. Reviews on blogs. Publishers continue to ship great quantities of books (especially fiction) to bloggers, many of whom actually have very conservative followings. It’s the Calvinists who seem to have the greatest love affair with books, and many of them read on Kindle.

What is working:

  1. A mention by a pastor or speaker in a church service sermon.
  2. A mention by a pastor or speaker in a church service sermon.
  3. A mention by a pastor or speaker in a church service sermon.  I can’t state this enough. If the local church pastor recommends the book, people will respond. In droves. So…how do we make this happen more often? How do we make pastors aware of what’s available? When they do come in the store, they are often so busy and so single-focus-driven that there’s no time to chat, let alone point out key resources.
  4. Word of mouth.
  5. Word of mouth. This is especially evident among, but not limited to women.
  6. A book mentioned in another book or at a conference or in a video curriculum.

So again fellow bookseller, don’t be intimated by the end of year lists. Remember, those are reviewer favorites not charts of sales performance. Let other metrics govern your inventory choices.

Francine Rivers Discusses New Devotional

earth-psalmsU.S. retail chain Books-a-Million interviewed Francine Rivers about Earth Psalms: Reflections on How God Speaks Through Nature, a 224-page hardcover devotional now available from Tyndale at $16.99 US. Here’s a sample:

  1. Explain the title. How did you come up with the idea of Earth Psalms? 

A psalm is a song, and the earth and everything on it, in it, above it, and beyond it is God’s creation. Everything God created sings praise to Him, and I believe also teaches us many lessons about our Creator as well. It’s exciting to look at things we might have taken for granted and see what they teach us about the Lord. We are never to worship any created thing or even creation itself. We are to worship the Creator, Jesus Christ, the Word that created it all.

  1. What will readers find inside the pages of Earth Psalms? 

Readers will find an earth psalm (essay) about something God has created and a lesson God has taught me through it. There are questions for readers to ponder or use for journaling: Reflect, Apply, Connect with God. There are also some additional facts, Scripture, and hymns, as well as beautiful pictures. The earth psalm essay was my part. The enriching questions and details are Karin’s, and the beautiful artwork was put together by Jennifer Ghionzoli at Tyndale.

  1. What was it like working with a collaborator for the first time? 

Working with Karin Stock Buursma was a pleasure. We talked about any editing that needed to be done, the questions and elements of the devotional. I hope to work with her again. 

There are 14 more questions and answers. Click here to read at their blog, which is called Chapters.

Cook Canada New Name Revealed

parasource-marketing-and-distribution

David C. Cook Canada has a new name and a new logo. The company is becoming Parasource Marketing and Distribution. The name was revealed to staff yesterday at a luncheon held at the headquarters in Paris, Ontario and announced to wholesale accounts in an email released just after midnight.

The name change became necessary after the Canadian management group purchased the company from David C. Cook in the U.S. earlier in the year, along with buying Augsburg-Fortress Canada. 

Parasource becomes the leading independent distributor in Canada for Christian books, Christian music and media, Christian education curriculum, and Christian greeting cards.

Press release:

(Paris, Ontario, Canada) – Greg Tombs, President and Hardy Willms, Chief Financial Officer of David C Cook Distribution Canada and Augsburg Fortress Canada, are pleased to announce the new name for their company effective September 23, 2016:  Parasource Marketing and Distribution Ltd.

Tombs and Willms engaged with branding and design experts, Riordon Design, in Oakville, Ontario, to conduct extensive research and consultation with both customers and suppliers to understand the way in which both Cook and Augsburg Canada were perceived in the Christian marketplace.

“Research clearly showed that we were perceived as a service driven organization which supported our customers with both product knowledge and ministry understanding, coupled with the ability to warehouse and deliver product efficiently and effectively. This lead us to our new name which is made up of two words – “para”, meaning ‘to come along side’ in the sense of service, assistance and help as well as “source” as a convenient and efficient one-stop shop for Christian resource product in Canada,” Tombs said.

Parasource’s tag line is, “Serving Canada’s Christian Community”.

“Through strong relationships with both our publisher suppliers and our trade and direct customer base, we ensure that the Canadian church is serviced by Canadians who understand our unique culture and makeup of the Canadian Christian Marketplace and Church,” said Tombs.

Parasource represents over 25 major Christian book and curriculum publishers, over 35 Christian music and media labels, 8 Christian card and gift suppliers and over 17 Christian resource suppliers.

Parasource services and supplies the Christian retail trade stores in Canada through our trade sales and marketing team, the Canadian General Market, and has direct and exclusive supplier agreements with multiple Christian denominations in Canada. In addition, Parasource extensively services and supplies ministry and learning resources directly to churches and para-church organizations in Canada with our experienced church resource consultant group.  Parasource is present at numerous denominational and special focus ministry events each year. Launching later this fall, the new website, parasource.com will also directly serve the church and Christian consumer markets in Canada.

With their extensive contact lists of people in Christian ministry in Canada, Parasource will also be further developing their marketing services to Christian content developers in the publishing, music and media market spaces.

Word Alive Won’t Replace Send the Light

When all is said and done, Word Alive/Anchor Distributing can never be to Canadian stores what Send the Light (STL) was. There is just too wide a gap that separates the companies and the major stumbling block for stores like ours is the inventory base.

Anchor/Whitaker House is an unabashedly Charismatic distributor/publisher.

I say that as a person who has no problem with that, objectively. I have never said much about myself in the nearly 9 years I’ve been doing this blog, but I am Arminian, not Calvinist, and I believe in the limitless power of the Holy Spirit. I’ve had experiences in speaking in tongues, and while I may not identify with that style of worship as much these days, I do not discount the validity of those experiences.

So this isn’t about doctrine.

The problem is, my customer base is wide: Anglicans, Catholics, Lutherans, Salvation Army, Brethren, Alliance, Reformed and Pentecostal. They want to read authors that are simply not represented in the Word Alive/Anchor database.

The other problem is the website. Let’s face it, STL spoiled us rotten. You could scan the new release section daily and see new products. You could use images from the site for your website, Facebook, Twitter and print advertising. You got a detailed annotation on the book (everything Ingram offers except page length.) You could check your own stock against their top selling lists by genre, including both their own sales and the CBA lists. You got extra discounts on contract-distributed (i.e. Advocate Distribution) products.

Instead, we’re left with a 1990s style website at WA that gets the job done, but barely. (I really hope they’ll take the time to study the STL website carefully before it’s taken down; no login is required except to see discounts; another great feature inasmuch as I can allow certain customers to browse it.)

For small stores like mine, this is complicated by the fact we no longer have trade discount status at Spring Arbor/Ingram, having purchased less than $5K from them last year. (I guess I shouldn’t have been so loyal to Cook and Foundation.)

We’re faced with having to tell a lot of customers that certain products just are not available to us any longer; or going back to establishing accounts with fringe U.S. publishers individually, and paying insane shipping costs to clear product across the border.