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Posts Tagged ‘Religious book distribution’

Tim Challies on Amazon’s Control Over Christian Publishers

An article released Friday by Canada’s Tim Challies on the influence that Amazon now has on the Christian publishing market has been making the rounds, and I wanted to wait a few days before responding. You can find The Power Over Christian Publishing We’ve Given To Amazon by clicking this link.

He begins dramatically,

A few days from now, or maybe a few months, or even a year, Amazon will pull a book from its site. One day it will be there available for purchase with all the rest, and the next it will be gone. One day people will be able to order it and have it shipped to their homes, and the next day it will have ceased to exist, at least as far as Amazon is concerned. This will inevitably be a book that Christians have embraced as orthodox but that the culture has rejected as heretical…

We’ve seen some of this already, so it isn’t prophetic. He then sets the stage defining the challenge for the future:

…[W]e inadvertently handed Amazon a near-monopoly over the sale of Christian books. We did this with the good-faith assumption that they would continue to sell whatever we published. But times have changed and are changing and it seems increasingly unlikely that Amazon will continue to sell it all. It seems increasingly likely that they will cede to cultural pressure—pressure that exists both within and outside of the company—and begin to cull their offerings. And then what? It’s not like these books cannot be sold by the Christian retailers that remain. But will publishers even be willing or able to publish them if they cannot be sold at the world’s biggest marketplace? Will you and I even be able to find out about them if Amazon isn’t recommending them to us? And will we be willing to pay a premium to have them shipped to us from smaller retailers with higher prices and no ability to offer free shipping?…

In a way, this is nothing new. Spin the search engine wheel and you’ll find many articles from the past accusing Christian publishers of only selling things that will do well at Family Christian Stores or LifeWay. But now FCS is gone, and LifeWay is phasing out its physical presence in America’s cities and towns.

Why publish something which retail won’t carry? That’s been a challenge, but now that in many parts of North America there is no retail (in the traditional sense) indie-published books compete with those from the larger, established publishing houses. The online behemoth is in many respects now calling the shots. Brick and mortar retail stores don’t matter as they once did; we’ve lost our influence.

What is new is the people to whom that power has been ceded. While dealing with a different aspect of this, Tim Challies correctly notes that, “Amazon is hardly a company founded by Christians or run according to Christian principles. To the contrary, it is a company founded by worldly people and run according to worldly principles.”

And beyond the social issues Tim mentions, it bothers me that Amazon has no filters. A Jehovah’s Witness title, New Age title or an LDS title is just as likely to turn up in the search results as something from Baker, Zondervan or David C. Cook. Already, I’ve heard stories of people who unwittingly bought inappropriate books based on search engine results. This in and of itself highlights the value of Christian bookstore buyers and proprietors.

So what if those Christian publishers said to Amazon, “Since you now advertise as ‘the world’s largest bookstore,’ it would be nice if you would carry our titles exhaustively instead of selectively” or even dared to suggest that, “If you won’t carry everything, we won’t sell you anything at all.” If A-zon called their bluff on that, it would be devastating both to authors and consumers, since if a book’s A-zon listing doesn’t appear in search results, the book, for all intents and purposes, ceases to exist.

Again, to read the article at challies.com, click this link.

 

Ingram Determines What is a Bookstore and What Isn’t

Ingram’s annual minimum is a slap in the face to small, independent bookstores. It’s another way of saying, ‘we don’t see you as a legitimate bookstore and we are the ones who will set the standard and make the determination of your legitimacy and entitlement to trade discounts.’

I really try to keep the personal rants to a minimum, but this is one of those, so feel free to move on.

I have mentioned before that several years ago we received communication from Ingram International informing us that because our wholesale purchase the previous year were less than $5,000 US net, we would be placed in a short discount category.

They no sooner did this than it became a self-fulfilling prophecy. Whereas before I had quite willingly padded my orders to meet the 10-unit minimum on iPage for trade discount, I no longer had any incentive. Instead, I started placing orders one book at time. (They do this for Amazon and Chapters, so I figure there are built in efficiencies at their end unknown to us in Canada. One time my single book arrived in a Chapters box.)

My account would never come close to $5,000 annually again. Furthermore, with the deals offered by Canadian suppliers, plus the fact their distribution rights are enshrined in Canadian law, there is no compelling reason to order a Christian book from Ingram (i.e. Spring Arbor) unless you are on the west coast and facing some delivery time issues for that book’s customer.

This week however, I actually had reason to place a ten-unit order through iPage, and when the confirmation came through, I was reminded again of how things have been since June 15th, 2015; over three and a half years now. The letter we received at the time read:

Dear Valued Ingram Customer,

As with any business, Ingram must closely monitor our expenses and make adjustments when needed so we can continue to provide the speed, accuracy, and support that you’ve come to expect. Sometimes, as our costs decrease, we have been able to pass that savings on to our customers.

However, to cover increased freight and operating costs, we’ve found it necessary to explore and evaluate our discount structure. On March 31, 2016, all accounts that fell below $5,000 in net sales for 2015 will have a new discount structure of 30% on all regular discount items. Please note, this discount applies only to regular discount titles, regardless of quantities purchased or order method. All other items such as video, short, audio, etc., will continue to be discounted as they have been. Also, Ingram does review each customer’s account sales annually and offers volume discounts based on net annual purchases.

We truly value your continued business and appreciate your understanding in this matter. Please contact your Ingram sales representative or call Customer Care at 800-937-8200 if you have questions about this new discount structure.

Sincerely,

Ingram Content Group

Again, playing the freight-cost card is illogical because of the aforementioned single-title drop-ships they do for Amazon and Chapters.

It also doesn’t make sense that publishers like Oxford University Press or Wiley Canada don’t mind my occasional purchasing and are quite happy to grant us trade discount.

This time around, however, four of my titles were from Carpenter’s Son Publishing; a Christian publisher which is locked into Ingram Publisher Services. It occurred to me that they are probably unaware of the policy and unaware how it diminishes the amount of ordering stores like ourselves are willing to do in order to encourage their authors and increase their authors’ visibility.

It occurred to me that well organized information campaign with Ingram Publisher Services might accomplish more than trying to shake the monolith. I mean, for starters, how do you argue or appeal your case with a company for which you have no real contacts; no names; no faces? How many stores reading this have had even so much as an email from anyone in the marketing department at Ingram? How many of you can name your credit representative?

So over the next few weeks I will be tracking down those IPS publishers and hopefully beginning a dialogue as to why their Canadian Christian marketing and distribution should be placed with Parasource, or Foundation, or Word Alive.

At the time we received the original letter from Ingram I wrote,

I missed it by $448 net. Less than 10%. A target I didn’t even know I was supposed to aiming for.

Last night I found out the hard way that my store was one of the ones that didn’t buy $5,000 from Ingram last year. $4,552 was close, but no cigar.

The company has removed all accounts falling below this annual purchase rate to a 30% max. short discount on book product. But they’ve done it such a way that stores are unlikely to take the steps to remedy the situation; effectively terminating those accounts, albeit perhaps over a long, drawn-out period of time.

1. There was no warning. The letter went out on June 8th [2015] to take effect on June 15th. This shows the low view they have of their customers.

2. There was no way to remedy the situation. The period the numbers were based on was January 1, 2014 to December 31st, 2014. For nearly six months we had failed to meet a target we didn’t know existed.

3. Offering to buy the difference to pull this year’s balance up is futile because that product would all ship at a short discount.

4. The situation is confirmed as irrevocable; there is no room for appeal, even for those of us who missed by less than 10%.

In the Fall of 2015, I wrote:

Here’s another way of looking at it: You buy a $10 book for $6. Your gross profit is $4. A supplier changes your discount by 10% and that book now costs $7. Your gross profit is now $3. In other words, you’ve been cheated out of 25% of your former profit margin.

So why does Ingram want to purge small stores from their roster when they already had a mechanism in place requiring minimum orders? It’s a question really requiring deeper investigation, and we’re working on it. Clearly, Ingram was the friend of the independent bookstore as well as gift stores which dabbled in books as a sideline. For our part, our purchases with them would have been much, much stronger in 2014 were it not for the service offered by Send the Light Distribution. We gave STL a “first pass” on our import titles and then used Ingram only for titles unique to them, and rush orders that STL did not have in stock at the time.

But it wasn’t enough. Neither was 30 years of goodwill and a perfect credit history.

There was no appealing their decision.

There’s a rule in pet ownership that you don’t scold a pet for something they did a day ago. You deal with it at the time. If any stores impacted by the new decision had been told ahead of time that, “In June of next year we’re going to change your terms if you don’t meet the $5K minimum, you need purchase only $421 more by the end of the year;” I know we would have put an order together in minutes. But to be punished in June for something we did the year prior… well, as stated, I wouldn’t do this to a dog.

The decision was arbitrary.

The decision was heartless.

Then in March, 2016, I wrote this:

  1. Small stores often get large orders. The bookstore owner or manager in a small market who works to get a 100 copy order gets no reward for their efforts. All other distributors base the discount on the size of the order, an approach Ingram has constantly resisted. I have orders currently holding from a couple of publishers waiting for me to add a few more titles. I have no problem working with that constraint. Send the Light’s minimum is 20 books. I understand why they instituted that and it’s not that hard for me reach their quota. As I said the last time this happened, I probably use some of my university publisher accounts once every 2-3 years, but my legitimacy and entitlement to a trade discount is never challenged.
  2. Ingram is a victim of their own system.  I received a $3.99 booklet from them. I have no idea why they do this or how they can afford to. When I placed my first iPage order, I was told to “click DC Pairs and where it says ‘hold/release’ click ‘release.’” I did what I was told. If I could change this, no one has ever told me what ‘hold’ signifies or how it would help save costs at their end and save the planet. They say they are “constantly monitoring expenses.” Uh…no, I don’t think so. If they streamlined their operations at their end, such as merging backorders or running multi-order invoices, they would not have to penalize small stores like yours at your end. Relatively speaking, this is all about shipping costs. The actual picking costs are minimal by comparison and the cost of a small store using the website is infinitesimal.
  3. Ingram already ships to addresses buying less than $5,000. In this case I’m referring to the host of individual consumers whose orders to companies like Chapters are fulfilled through Ingram. I feel like when I do place a larger order, I’m indirectly subsidizing the inefficiencies of Ingram’s costs in filling orders for online competitors.
  4. This shouldn’t apply to Ingram Publisher Services accounts. When Ingram is the exclusive distributor of a particular imprint, they are making money twice over. For a small store, they are the only game in town, and even if you approached the publisher directly and were willing to pay any importation costs, that publisher is contractually bound to Ingram as its exclusive warehouse distributor. Personally, I find scaling back the discount with respect to those publishers somewhat reprehensible. 
  5. Canadian stores were forced to scale back. Christmas season [2016] purchasing from the U.S. was greatly curtailed when our dollar crashed. With Ingram, accounts are settled by credit card on the 15th of the month following, so there was the added variable of not knowing what Canadian prices to set because no one knew how low our currency was going to fall.
  6. Ingram has other options. They could change the minimum order on iPage from 10 to 15 items or set a dollar-value minimum. They could change the “low” discount threshold from $2.99 to $3.49 or $3.99. They could adjust discounts on hardcovers as Send the Light did. They could modify discounts on publishers where they feel they are being squeezed. They could scrap the “cascade” system and have stores meet a 10-unit minimum per warehouse. They could scrap the minimum order altogether and change it to a minimum shippable. (The last two involve some major system reprogramming changes, but this is about saving shipping costs, right? And the price of oil is going to turn around eventually and courier fuel surcharges will again go up.)

I concluded:

I want to make clear that while this is partly personal, I just think this particular strategy is bad policy. It’s bad for bookstores, bad for publishers, bad for authors and really bad for Ingram itself, since it simply makes everyone angry.

If my account is a drain on their bottom line, then they should put structures in place that force me to consolidate orders, or higher minimum orders.

In our Christian product sales sector of the larger market, people are often well-networked and vertically integrated. So if I’m talking to a new publisher or a new author and they have a choice between Ingram Publisher Services and Advocate Distribution Services, I think it’s obvious which one I’m going to recommend.

If anyone has a list of the Christian companies using Ingram Publisher’s Group, it would save us some time. I want to continue to fight this on behalf of other stores which may get cut off from full trade discount in the future.

Both New and Existing Christian Retailers Filling the Family Christian Stores Void

Publisher’s Weekly has a great article profiling new stores which are opening in the wake of the Family Christian Stores closures; some in the very same locations.

Nearly eight months after Family Christian Stores—the largest Christian retail chain in the U.S.—began closing the first of its 240 outlets and going bankrupt, other booksellers have begun to fill in the gaps left by the retailer’s absence. With stores in 36 states across the U.S., Family Christian initiated its closures in February, and the last store closed in May…

Later in the article they also look at the impact on existing stores which weren’t part of the chain.

…In addition to making room for entrepreneurs to open new stores, FCS’s closure has affected existing bookstores as well. Lifeway Christian Stores expanded into four new locations that were previously occupied by Family Christian. The chain, which has over 170 locations, already overlapped with over 140 former FCS outlets, and it has no plans for expansion in other locations, a Lifeway spokesperson told PW.

Sue Smith, manager of Baker Book House in Grand Rapids, Mich. and president of the CBA (the Association for Christian Retail), said Baker’s sales increased 20% following the chain’s closing compared to the same time in 2016. Three FCS locations shuttered in Grand Rapids in April, followed by several more along the West Michigan Lakeshore. Baker, which is independently owned, was able to tap into FCS’s church customer base, and it now stocks products such as communion ware and curriculum…

click here to read the article in full with pictures of the new stores

Photo: Publisher’s Weekly on Twitter

IVP UK Titles Now Available in North America

As reported last month at CBA Online, InterVarsity Press in the U.S. and their UK affiliate are back swapping titles. I say back because when I worked for IVP in Toronto years ago, we would regularly receive shipments from England. Until the article published, I was unaware that they had ever stopped doing this. (Some titles listed in the article below may not be included in Canada if another publisher holds Canadian rights.) Click the link in the title below to read at source.

IVP brings UK titles to North America

InterVarsity Press USA (IVP-USA) expanded their partnership with InterVarsity Press UK (IVP-UK) and the Society for Promoting Christian Knowledge (SPCK) to bring titles from the United Kingdom to the United States and Canada.

In 2015, SPCK made IVP-USA books available to bookstores in the United Kingdom and mainland Europe through Macmillan Distribution Limited (MDL). Now IVP-USA will distribute SPCK and IVP-UK titles throughout North America.

Titles that will now be available to North American readers include:

  • Creation, Power & Truth by N.T. Wright
  • A Celtic Liturgy by Pat Robson
  • A trilogy of classics in spirituality and spiritual formation, which includes The Living Flame of Love by John of the Cross, Introduction to the Devout Life by Francis de Sales, and Revelations of Divine Love by Julian of Norwich
  • Places of Pilgrimage by Ian Scott Massie
  • Come, Lord Jesus by Stephen Motyer
  • Aidan, Bede, Cuthbert: Three Inspirational Saints by David Adam
  • But is it True: Honest Responses to 10 Popular Objections to the Christian Faith by Michael Ots

 

Ingram Suspends Full Trade Discount to Small Stores

Ingram announcement

March 31st represented the annual culling of the herd at Ingram, better known in the Christian market as Spring Arbor, as stores failing to purchase $5,000 in 2015 had their trade discount reduced to 30% on books. If you’re looking for a notice you missed, it may be because the announcement appeared as a “service alert” posted on the right hand side of iPage that you had to click to read in full:

ingramDear Valued Ingram Customer,

As with any business, Ingram must closely monitor our expenses and make adjustments when needed so we can continue to provide the speed, accuracy, and support that you’ve come to expect. Sometimes, as our costs decrease, we have been able to pass that savings on to our customers.

However, to cover increased freight and operating costs, we’ve found it necessary to explore and evaluate our discount structure. On March 31, 2016, all accounts that fell below $5,000 in net sales for 2015 will have a new discount structure of 30% on all regular discount items. Please note, this discount applies only to regular discount titles, regardless of quantities purchased or order method. All other items such as video, short, audio, etc., will continue to be discounted as they have been. Also, Ingram does review each customer’s account sales annually and offers volume discounts based on net annual purchases.

We truly value your continued business and appreciate your understanding in this matter. Please contact your Ingram sales representative or call Customer Care at 800-937-8200 if you have questions about this new discount structure.

Sincerely,

Ingram Content Group

So once again, it’s survival of the fittest. They didn’t even wait until April 1st, the policy is now in effect. Once again, I have some opinions on this, some of which I shared last year at this time.

  1. Small stores often get large orders. The bookstore owner or manager in a small market who works to get a 100 copy order gets no reward for their efforts. All other distributors base the discount on the size of the order, an approach Ingram has constantly resisted. I have orders currently holding from a couple of publishers waiting for me to add a few more titles. I have no problem working with that constraint. Send the Light’s minimum is 20 books. I understand why they instituted that and it’s not that hard for me reach their quota. As I said the last time this happened, I probably use some of my university publisher accounts once every 2-3 years, but my legitimacy and entitlement to a trade discount is never challenged.
  2. Ingram is a victim of their own system. Yesterday I received a $3.99 booklet from them. I have no idea why they do this or how they can afford to. When I placed my first iPage order, I was told to “click DC Pairs and where it says ‘hold/release’ click ‘release.'” I did what I was told. If I could change this, no one has ever told me what ‘hold’ signifies or how it would help save costs at their end and save the planet. They say they are “constantly monitoring expenses.” Uh…no, I don’t think so. If they streamlined their operations at their end, such as merging backorders or running multi-order invoices, they would not have to penalize small stores like yours at your end. Relatively speaking, this is all about shipping costs. The actual picking costs are minimal by comparison and the cost of a small store using the website is infinitesimal.
  3. Ingram already ships to addresses buying less than $5,000. In this case I’m referring to the host of individual consumers whose orders to companies like Chapters are fulfilled through Ingram. I feel like when I do place a larger order, I’m indirectly subsidizing the inefficiencies of Ingram’s costs in filling orders for online competitors.
  4. This shouldn’t apply to Ingram Publisher Services accounts. When Ingram is the exclusive distributor of a particular imprint, they are making money twice over. For a small store, they are the only game in town, and even if you approached the publisher directly and were willing to pay any importation costs, that publisher is contractually bound to Ingram as its exclusive warehouse distributor. Personally, I find scaling back the discount with respect to those publishers somewhat reprehensible. 
  5. Canadian stores were forced to scale back. Christmas season purchasing from the U.S. was greatly curtailed when our dollar crashed. With Ingram, accounts are settled by credit card on the 15th of the month following, so there was the added variable of not knowing what Canadian prices to set because no one knew how low our currency was going to fall.
  6. Ingram has other options. They could change the minimum order on iPage from 10 to 15 items or set a dollar-value minimum. They could change the “low” discount threshold from $2.99 to $3.49 or $3.99. They could adjust discounts on hardcovers as Send the Light did. They could modify discounts on publishers where they feel they are being squeezed. They could scrap the “cascade” system and have stores meet a 10-unit minimum per warehouse. They could scrap the minimum order altogether and change it to a minimum shippable. (The last two involve some major system reprogramming changes, but this is about saving shipping costs, right? And the price of oil is going to turn around eventually and courier fuel surcharges will again go up.)

In my community, a large, general-market bookstore is closing today. We put the word out to our customers that we would happy to take their orders on a variety of different subjects; not knowing our access to full margin on those items might be restricted. (At least I can do Hachette, HarperCollins, Wiley, and Penguin/Random House.) It’s more possible now that a store in my position (or a store that finds itself being given some larger orders) would have no problem meeting that $417 per month average. 

If you don’t know what your purchasing from them was in 2015, a phone call may be in order.

Sadly, for stores now facing a shorter discount, their relationship with Ingram vis-a-vis dollar volume, has now become a self-fulfilling prophecy.

It should be about the order, not a store’s performance in 2015.  


Update: I want to make clear that while this is partly personal, I just think this particular strategy is bad policy. It’s bad for bookstores, bad for publishers, bad for authors and really bad for Ingram itself, since it simply makes everyone angry.

If my account is a drain on their bottom line, then they should put structures in place that force me to consolidate orders, or higher minimum orders.

In our Christian product sales sector of the larger market, people are often well-networked and vertically integrated. So if I’m talking to a new publisher or a new author and they have a choice between Ingram Publisher Services and Advocate Distribution Services, I think it’s obvious which one I’m going to recommend.

 

David C. Cook Canada Purchased by Senior Management Team

David C. Cook Distribution Canada of Paris, Ontario has been sold. The announcement came Tuesday (1st) afternoon in a press release from its former U.S. parent in Colorado Springs. Many of us had trouble opening the release so I’ve copied it here in full:

DAVID C COOK SELLS CANADIAN DISTRIBUTION OPERATIONS

Colorado Springs, CO (March 1, 2016) – David C Cook’s Chief Executive Officer, Cris Doornbos, announced the Canadian management buyout of its Canadian distribution division, located in Paris, Ontario, by Executive Director Greg Tombs and Financial Director Hardy Willms. The sale is effective February 29, 2016.

The Canadian distribution division has been resourcing Christian and general market resellers and the church for over 30 years and will continue to provide a national full service sales, marketing and fulfillment operation. David C Cook’s resources will continue to be represented along with the other partners in Christian publishing, music, media, cards and gifts the organization already serves.

Greg and Hardy have been competent leaders over the years. They have a real passion for the dissemination and distribution of Christian resources for the long haul. We are confident that this purchase by Greg and Hardy will result in a long term continuation of their effective service to the Canadian market,” Doornbos stated.

During this transition, we remain committed to each and every customer and client and will ensure the high level of customer service everyone has come to expect from David C Cook Canada. Every effort has been made to make this transition as seamless and successful as possible. A strategic plan looking forward to 2020 is already being executed Greg and Hardy.”

Tombs said, “Hardy and I are delighted to have the opportunity to continue to serve the CBA trade, general market and churches in Canada with the books, curriculum, music, cards, gifts and church supplies that Canada needs for ministry and discipleship. We are pleased that we will continue to have a great working relationship with David C Cook as we continue to distribute their curriculum, books, and Integrity music in Canada.”

This is independent of another story we reported on earlier the same day of the selling of Augsburg Fortress Canada to the same owners.

Augsburg Fortress Canada Sold to David C. Cook Canada

augsburgfortress-logoChristian bookstores in Canada now have one less organization in the supply chain. Augsburg Fortress Canada has been purchased by David C. Cook Canada, effective March 1st. The sale includes all of the existing inventory and distribution rights for everything AFC carried including:

  • Augsburg
  • Fortress Press
  • Westminster John Knox
  • Abingdon
  • Abbey Press Gifts
  • Anglican Book Centre
  • United Church of Canada Publishing
  • Penguin/Random House religious titles (CBA rights only)
  • Waterbrook/Multnomah (CBA rights only)

Norm Robertson will continue to call on mainline Protestant and liturgical accounts representing the former AFC product line and any existing Cook products those stores may find of interest. One other former AFC staff member is transferring to Cook.

This also adds a curriculum line and VBS brand to Cook Canada’s already huge stable of Christian Education resources. (The company recently picked up the former Standard Publishing’s Sunday School curriculum.) With Abingdon, it also gives Cook a virtual monopoly on church bulletins and ancillary products.

Not to be overlooked in the deal is the strong success many stores are enjoying with Abbey Press giftware, which will also now be stocked and shipped from Paris, ON to Canadian accounts and will only make the brand more accessible to stores here. 

Anglican and United Church denominational products include a mixture of trade titles and items sold to stores on a short-discount basis.

The sale came about after Augsburg Fortress in Minneapolis had been seeking to shut down the Canadian operation if it could not find a buyer. The AFC retail store in Kitchener, ON has closed and is not part of the transaction. 


This story is independent of another announcement the same day of the sale of David C. Cook Canada to two members of its Canadian management team.

 

IVP (UK) and SPCK Join Forces

The UK division of InterVarsity Press (IVP) has joined with longtime UK Christian imprint SPCK in a business restructuring announced Wednesday (7th) which goes into effect immediately.  An article in UK’s Christian Book Shop’s Blog (see link below) contains the announcement, along with a transcript of an interview with Sam Richardson, CEO of SPCK which clarifies details of the newly combined entity.

IVP is described as “the leading Evangelical publisher” in the UK, and North Americans might not realize that the company also acts as the distributor — through a division they call Partnership Distribution — for various lines, which in the past have included U.S. Evangelical publishers Crossway, NavPress, Zondervan Academic; and UK-based publishers such as Evangelical Press and CWR, publishers of the Every Day With Jesus materials; along with many more. On the other hand, SPCK is described as “the much-loved champions of theological diversity.”  To this, Sam Richards said, “…[I]t does on the face of it look an unlikely partnership. This is the source of its strength. These are two publishing imprints that can be happily distinct, without needing to step on each others toes or compete for authors.”

Although IVP remains distinct, the new structure places it under SPCK, and just as IVP in the U.S. and Canada is affiliated with the ministry of InterVarsity Christian Fellowship (IVCF) so also in the UK does IVP work closely with Universities and Colleges Christian Fellowship (UCCF), therefore this new arrangement places SPCK at least indirectly involved with that organization.

In the article, Phil Groom notes:

Whilst some in the trade were aware that IVP was experiencing some financial difficulties, this development — which has significant implications for the wider trade as well as for the two publishers and their staff — appears to have taken everyone completely by surprise.

To connect with the official announcement, and read the full interview, click this link: A Brave New World for Christian Bookselling: SPCK Publishing CEO Sam Richardson answers questions from the trade