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Posts Tagged ‘KJV’

Checking out the Competition

I try to get to Chapters at least once every 60 days. I think it’s important to track the titles that our suppliers are recommending to them. Things have improved there greatly. While we’ve written about the problem some customers could experience because there are not the same filters as one finds in a Christian store, and about the discernment customers need to have in that environment; though things are definitely improving.

Three things dominated at Chapters’ store in Markham.

One was the new packaging of the KJV Bibles. I suppose that if there’s one market where I would not want to encourage KJV purchases, it would be selling the most difficult-to-read translation to a broad cross-section of consumers. Wouldn’t it be better to steer customers in the general marketplace toward the NLT, Message or NIV? However, I got thinking about this more and decided that Chapters stores probably have a strong market demand for KJV that most of us neither understand nor experience in our stores.

Second, was the shelf of Joyce Meyer titles, which I suspect do well there:

Third, and not surprising was the C. S. Lewis collection. I liked the uniform look of the HarperOne covers and saw a few things I need to add to my own store.

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