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Posts Tagged ‘Christian book marketing’

Canadian Pastor Offers Strong Apologetics Title

Mark Hildebrand from HarperCollins Christian Publishing Canada just called to tip me off about new title by a new author which is performing extremely well. The Problem of God: Answering a Skeptic’s Challenges to Christianity by Mark Clark is released through Zondervan in paperback and retails for $21.99 

Publisher marketing:

The Problem of God is written by a skeptic who became a Christian and then a pastor, all while exploring answers to the most difficult questions raised against Christianity. Growing up in an atheistic home, Mark Clark struggled through his parents’ divorce, acquiring Tourette syndrome and OCD in his teen years. After his father’s death, he began a skeptical search for truth through science, philosophy, and history, eventually finding answers in Christianity.

In a disarming, winsome, and persuasive way, The Problem of God responds to the top ten God questions of our present age, including:

  • Does God even exist?
  • What do we do with Christianity’s violent history?
  • Is Jesus just another myth?
  • Can the Bible be trusted?
  • Why should we believe in Hell anymore today?

The book concludes with Christianity’s most audacious assertion: how should we respond to Jesus’ claim that he is God and the only way to salvation.

Mark Clark is the founding pastor of Village Church in Vancouver, Canada. Starting in 2010 out of a school gym, it is now one of the fastest growing multi-site churches in North America. Mark combines frank and challenging biblical preaching with real-world applications and apologetics to speak to Christians and skeptics, confronting questions, doubts, and assumptions about Christianity. His sermons have millions of downloads per year from over 120 different countries.

Zondervan | 272 pages | 9780310535225 | 17.99 USD 21.99 CDN

IVP UK Titles Now Available in North America

As reported last month at CBA Online, InterVarsity Press in the U.S. and their UK affiliate are back swapping titles. I say back because when I worked for IVP in Toronto years ago, we would regularly receive shipments from England. Until the article published, I was unaware that they had ever stopped doing this. (Some titles listed in the article below may not be included in Canada if another publisher holds Canadian rights.) Click the link in the title below to read at source.

IVP brings UK titles to North America

InterVarsity Press USA (IVP-USA) expanded their partnership with InterVarsity Press UK (IVP-UK) and the Society for Promoting Christian Knowledge (SPCK) to bring titles from the United Kingdom to the United States and Canada.

In 2015, SPCK made IVP-USA books available to bookstores in the United Kingdom and mainland Europe through Macmillan Distribution Limited (MDL). Now IVP-USA will distribute SPCK and IVP-UK titles throughout North America.

Titles that will now be available to North American readers include:

  • Creation, Power & Truth by N.T. Wright
  • A Celtic Liturgy by Pat Robson
  • A trilogy of classics in spirituality and spiritual formation, which includes The Living Flame of Love by John of the Cross, Introduction to the Devout Life by Francis de Sales, and Revelations of Divine Love by Julian of Norwich
  • Places of Pilgrimage by Ian Scott Massie
  • Come, Lord Jesus by Stephen Motyer
  • Aidan, Bede, Cuthbert: Three Inspirational Saints by David Adam
  • But is it True: Honest Responses to 10 Popular Objections to the Christian Faith by Michael Ots

 

Eric Wright Completes Mystery Trilogy

I’m not accustomed to the place where I grew up figuring into books in my store, but there it was, a Toronto reference to a character “driving down the Don Valley Parkway.” But the story gets even closer to home because author Eric Wright is also a customer at my store and his daughter and her husband attend the same church as we do.

After a series of non-fiction works, Wright switched to fiction and while the three stories have quite different settings, they are linked through Toronto reporter Josh Radley. Here’s how our local paper introduced Rust Bucket, the latest book in the series:

The very real issue of human slavery is told through the fictional adventures of protagonist Josh Radley in Eric E. Wright’s new novel Rust Bucket.

Interviewed recently from his home, Wright pointed out this is the third story in a Josh Radley trilogy, following The Lightning File and Captives of Minara.

In The Lightning File, Radley is a reporter for a Toronto paper.

“In the course of it, he gets fired, so he goes on to work freelance,” Wright said — and this freedom gives him ample scope to get involved more deeply in the adventures he encounters.

In Rust Bucket, he puts off urgent cancer treatment in order to pursue the story of a beached freighter that contains not only an alarming cache of explosives and drugs but also a human cargo bound for enslavement in factories, farms and brothels.

The press release for Wright’s book said that an estimated 24-million people worldwide are exploited by unethical businesses of all kinds. The human cargo in the freighter Josh Radley investigates includes a tribal girl from Pakistan whom Josh and his wife happen to know.

As it happens, Wright and his wife lived in Pakistan for 16 years, while he worked as a missionary teacher.

“Although we normally think of Pakistan as a Muslim country, there’s a minority of Christians who need ministry,” he said.

“I started an extension training program and, in the course of that, I learned more about their culture.”

The slave-labour problem seems to be much more widespread than one would like to think, Wright said. “Probably not as much in Canada, although criminal elements are realizing — you sell cocaine, you sell it once. With human beings, you can use them again and again and again, and it’s very profitable for business owners and brothels. There was a lot of it in Pakistan, landlords taking advantage of poor people who were sort of enslaved.”

His dedication is “to all those who struggle to end human trafficking as well as the victims of this horrific crime.” …

…continue reading the second half of the story at Northumberland Today

For order information visit www.countrywindow.ca


We previously covered releases of other books by Eric Wright here including Riptide and Captives of Minara.

Toronto Area Author’s Story Is Known Worldwide

Known simply as “The Girl in the Picture” which is also the title of a previous book published by Penguin, Kim Phuc’s story gets another telling when Fire Road: The Napalm Girl’s Journey through the Horrors of War to Faith, Forgiveness, and Peace releases October 3rd from Tyndale House.

Get out! Run! We must leave this place! They are going to destroy this whole place! Go, children, run first! Go now!

These were the final shouts nine year-old Kim Phuc heard before her world dissolved into flames—before napalm bombs fell from the sky, burning away her clothing and searing deep into her skin. It’s a moment forever captured, an iconic image that has come to define the horror and violence of the Vietnam War. Kim was left for dead in a morgue; no one expected her to survive the attack. Napalm meant fire, and fire meant death.

Against all odds, Kim lived—but her journey toward healing was only beginning. When the napalm bombs dropped, everything Kim knew and relied on exploded along with them: her home, her country’s freedom, her childhood innocence and and happiness. The coming years would be marked by excruciating treatments for her burns and unrelenting physical pain throughout her body, which were constant reminders of that terrible day. Kim survived the pain of her body ablaze, but how could she possibly survive the pain of her devastated soul?

Fire Road is the true story of how she found the answer in a God who suffered Himself; a Savior who truly understood and cared about the depths of her pain. Fire Road is a story of horror and hope, a harrowing tale of a life changed in an instant—and the power and resilience that can only be found in the power of God’s mercy and love.

~from the release sheet page at Tyndale.com

Canadian stores should pre-order the biography from Foundation Distributing

 

Thomas Nelson Pursues Charismatic Market

In a Monday press release, Thomas Nelson unveiled “Emanate Books, its new charismatic Christian publishing imprint” and went on to announce:

Emanate Books will bring twelve titles to market in its first year, beginning with “The Azusa Street Mission and Revival” from Fuller Theological Seminary professor Cecil M. Robeck.

In early 2018, Emanate will publish two new titles from pastors at Lakewood Church in Houston, Texas. “Hope for Your Marriage,” the first marriage book from Clayton and Ashlee Hurst, will release in January 2018. Then, in March, Emanate will release “Our Champion,” a memoir that chronicles the triumphant journey of Pastor Craig Johnson’s family as they learn to embrace their son’s battle with autism…

…Joel Kneedler, former associate publisher with W Publishing, will serve as publisher of Emanate Books. “I am thrilled to publish books for this audience,” he said. “The way ‘charismatic’ has been defined in the past is vastly different from how those within the movement see it today. It is our goal to help move the conversation into the twenty-first century. The global reach of HarperCollins offers Emanate Books a distinct advantage in reaching readers wherever they may be by working with our partners in Africa, Asia, Australia, Brazil, Europe, and Latin America.”

Emanate Books marketing manager Cody Van Ryn commented, “Emanate Books will be home to both timeless and fresh voices from the charismatic community.  We’re eager to share our engaging authors and content with readers in new and interesting ways, all with the goal of helping people grow in Christ.”

Thomas Nelson’s existing roster is currently light on Charismatic authors but does contain one notable product, The New Spirit-Filled Bible. At sister imprint Zondervan, there is The Life in the Spirit Study Bible as well as books by Brooklyn Tabernacle pastor Jim Cymbala. Neither imprint is known for its strength in publishing for the Pentecostal/Charismatic market, a situation that Emanate hopes to correct.

An earlier version of the Nelson press release appeared online on June 8th.

When White House News Leads The National

Some days it’s hard to tell if you’re watching a Canadian newscast or have accidentally switched to a U.S. channel. Several times this month, a story pertaining to the White House and the American President have led The National on CBC. I am quite sure they agonize over whether to choose developments there over Canadian or overseas stories, but clearly we can’t get enough of the continuing developments south of the border.

As a bookseller, whenever a product is presented to me that would be considered “U.S.-interest” I instinctively pass. It’s hard to sell a book with the U.S. flag or the Capitol building on the cover, certain Joel Rosenberg fiction titles notwithstanding.

This time it’s different.

I think there might be a considerable interest in these parts for a book releasing by Baker in early October, Choosing Donald Trump: God, Anger, Hope and Why Christian Conservatives Support Him by Stephen Mansfield, who has considerable experience writing the biographies of U.S. Presidents. My reading has been constantly interrupted, but the introduction alone is probably the most succinct summary of Trump’s rise and conquering of the White House I’ve seen in any media, print or electronic.

This is a faith-focused story, not about the faith of the man himself — another book is tackling that topic for a January release — but an understanding of how Trump was able to galvanize support from the Religious Right after eight years of President Obama. In that sense, it’s a summary of how things work in a land where Evangelicalism is inextricably linked to politics.

And in that, there are many parallels and many lessons for us in this country.

I’ll have more to say to about the book when I finish it, but if you’re a Canadian store considering this title, don’t be too dismissive because it’s someone else’s political story. Order carefully, but my bet is that this is a story that some of your customers will want to read.

9780801007330 | 208 pages | hardcover | October 3, 2017

What’s New? For Stores Without Sales Reps or Catalogues, the Answer is Elusive

I think largely at our suggestion, Anchor/Word Alive started a new release page. It’s one of four windows in the carousel when you arrive at their home page. When first opened, it featured new releases for January and February, a 60-day window, just as STL had.

It still does.

It was never updated.

If they are going to impose a $250 net minimum order for Canadian accounts to get the 3% freight offer, stores need to be able to know what is available to fill out those orders. Remember, all the major publishers — Nelson, Baker, Tyndale, Cook, Zondervan, IVP — are already covered here so we really need to know $250’s worth of products which are unique to Anchor/Word Alive.

That’s easy if you’re dealing with a normal supplier. But with the intracasies of their backorder system — which we’ve already covered here — it gets much more complicated. Even the owner or manager of the largest stores reading this may have reason that they need to pad out an order to get particular items through.

…However, the problem is more systemic. As Parasource prepares to wrap up YourMusicZone.com — and presumably YourChurchZone.com is going with it — one of my key backup sources for knowing about new releases is going to be gone.

The Forthcoming feature at Ingram is probably the most accurate, but in order to make sure I covered July, for example, I need to read it by June 29th, or the data disappears.

CBD — normally a great source of information — is rather random in how it applies its ‘Sort by Publication Date’ feature. You get a mixture of forthcoming titles and things already in their warehouse.

The rundown sheets (Book 1, Book 2, etc.) at Parasource are also helpful, but as the company grows, there are pages and pages of .pdf forms, and no way to refine the data if I just want to look at books, or Bibles or giftware.

I know the Top 100 stores in Canada probably see sales reps regularly, but even there, I would suspect there are titles which get lost in the presentations.

I just want to know what’s new.

Stores Need Digital Marketing Materials

Today was a newsletter day. With Mail Chimp, I can watch as customers open the emails and click on things. They love publisher videos (book trailers) and they like it when we include bold, professional graphics promoting new books.

And we can’t get enough of them.

But I’ve said that before.

The latest trend, if you haven’t noticed, is that publishers, instead of producing Facebook-ready and Twitter-ready graphics with a cover of the book and a link to the author website have migrated toward quote cards. Haven’t heard of them? They’re basically quotes set against a photographic or textured image that are totally made for Instagram.

You can add images to Twitter.

You can add images to Facebook.

But Instagram exists solely for pictures.

It’s nice that at least they’re quotations from books — we are in the business of reading still, last time I checked — but Instagram, like spellcheck, auto-correct, Tumblr, 140-character limits, and the erosion of attention spans known as YouTube is simply another contributor to the whole loss of language we’re experiencing right now.

We’re moving from literacy to orality.

So many bloggers have just given up using their ten fingers on a keyboard and are simply making podcasts. Less work. Less attention to editing. Less quality, if you don’t mind me saying so.

We’re moving from words to pictures.

And the pictures are not worth 1,000 words, either.

Reading separates us from the animals. It’s what makes us distinct. And we’re losing it…

…Back to my original theme. You can’t judge a book by its cover, but you also can’t envision it with nothing but a quote card. This is not a good move. The social media/IT/communications/publicity people have got Instagram on the brain and they’ve forgotten their true purpose: To show people books coming to market.

 

Christian Publishing Companies Took an Enormous Loss on Family Christian Closing

In a presumably recent article dated “June 10th, 2017” World Magazine recounts the end of the Family Christian Bookstores closing in this article:

The news earlier this year that Family Christian Stores would close its more than 240 retail shops startled many of its customers. But it didn’t surprise anyone familiar with the company’s recent history. Despite receiving forgiveness for more than $80 million in debt two years ago, the company still couldn’t pay all of its bills.

The article later goes on to say:

Family Christian lost about $16.6 million over about 17 months during the bankruptcy, according to court documents.

That’s a million per month. The story continues:

In February Family Christian representatives called both Baker and Tyndale publishing groups. Lewis said they asked Baker Publishing for more time to pay invoices and for a 15 percent price discount, and Baker said yes.

But others, including Tyndale, had gone as far as they could to help the struggling retailer. “They asked us for humongous increases in the discount at which we were selling to them, and we just said, no, we’ve already given you our best deal,” Tyndale CEO Mark Taylor said…

…“This is the second time in three years that we’ve taken a big hit in bad debts because of Family,” Taylor said. (He declined to name the dollar amount of Tyndale’s loss.) Lewis said Baker Publishing expected to lose between $350,000 and $400,000.

Basically, Christian publishers bailed out Family not once, but twice.

Furthermore, the article doesn’t mention that many of those same publishers — in 2016, the year in-between the two crises at Family — took similar losses on the closing of Send the Light Distribution. Nor does it mention the many write-offs which a part of everyday commerce in dealing with individual bookstores that have closed in the Amazon era.

In this writer’s opinion, those losses might be represented by authors who were never signed, books that were never fully marketed, and development of new projects that were possibly curtailed. It’s entirely possible that publishing company staff were let go in belt-tightening at these various companies.

It’s a big loss for us all.

Mainstream Bookstore Notes “Thousandfold” Increase in Bible Sales Over 15 Years

The Saturday print edition of The Toronto Star profiled Squibb’s Stationers in Weston Village noting “it’s Toronto’s self-proclaimed oldest bookstore.” The article by reporter Jackie Hong coincided with the stores 90th anniversary.

Toward the end of the article…

Besides building friendships with customers, [co-owner Suri] Weinberg-Linsky said she’s been able to see trends come and go over the years, many of them unexpected — fountain pens have become a hot commodity again, no one buys ledgers anymore and Harry Potter’s popularity still shows no signs of slowing down — but the most perplexing relates to the explosion of sales for one book in particular.

“In the last 15 or so years, Bible sales have increased probably a thousandfold,” Weinberg-Linsky said. “We don’t go one day without selling at least one Bible . . . Honestly, I wouldn’t even be able to tell you why.”

From our perspective this is interesting on several fronts. First it confirms our observation, supported by anecdotal evidence, that stores like Chapters in Canada and Barnes and Noble in the U.S. are increasingly becoming the default Christian bookstores, especially as such stores close in many markets. B&N has always had a good handle on what “Religion – Christianity” books to stock, but Chapters was always hit-and-miss until about two years ago when their core inventory in this category seemed to undergo positive transformation.

Second however, it raises concerns that, much like shopping online, the customer is not afforded the benefit of experienced sales help in what is a very personal purchase. Most mainstream store associates can’t articulate the nuances of differences between the NLT, ESV or CEB translations, let alone describe the features in various devotional or study editions. Of course this places the onus on us to make sure that even casual part-time staff are well trained in this area. I’m happy that Squibb’s is seeing these sales, but I hope that each Bible is a ‘good fit’ for the intended recipient. Christian bookstores also need to encourage first-time Bible buyers to get in touch by email if there’s anything about their Bible they’re not understanding, and also see if they are connected to a local church or home fellowship.

Finally, on a more positive note, the experience of Squibb’s in Toronto shows that the Bible is very much in demand. In my own small-town store, we easily have about 800 units of Bible product representing at least 550 SKUs. It would be really tempting — especially with shelf space at a premium — to sit back and rest on our existing inventory, but we are always topping up products which make connections with customers. Currently, that includes the value lines of NLT, NIV and Message Bibles and just about anything that’s giant print.

Top Ten Books – Part Seven – Thomas Nelson

Let us know if there’s a publisher you’d really like to see here.

Thomas Nelson Top Ten at Spring Arbor – accessed 5/1/17 *

  1. Jesus Always – Sarah Young
  2. Magnolia Story – Chip Gaines
  3. Is This the End? – David Jeremiah
  4. When God Doesn’t Fix It – Laura Story
  5. Jesus Calling – Sarah Young **
  6. I, Isaac Take Thee, Rebekah – Ravi Zacharias
  7. With – Skye Jethani
  8. How’s Your Soul? – Judah Smith
  9. Uninvited – Lysa TerKeurst
  10. Twelve Extraordinary Women – John MacArthur

When you flip the list over to Ingram demand instead, you get:

  1. Jesus Always – Sarah Young
  2. Magnolia Story – Chip Gaines
  3. Attitude 101 – John Maxwell
  4. Don’t Settle For Safe – Sarah Jakes Roberts
  5. 42 Faith: The Rest of the Jackie Robinson Story – Ed Henry

*Regular price trade books. Some titles are hardcover in the U.S. but available in ITPE in Canada. Because of the rolling data system Ingram uses, I’m not sure if accessing the data following a weekend may have skewed results. We can check again on Tuesday.
**We didn’t list the various editions of this book that followed from that point.

Thomas Nelson Top Ten trade titles at CBD – accessed 5/1/17 *

  1. Jesus Calling – Sarah Young (53%)
  2. Uninvited – Lysa TerKeurst
  3. Jesus Always – Sarah Young
  4. Is This The End? – David Jeremiah
  5. You’ll Think of Me – Robin Lee Hatcher
  6. This Life I Live – Rory Feek
  7. Let the Journey Begin – Max Lucado
  8. Magnolia Story – Chip Gaines
  9. Strong’s Concordance Large Print Edition
  10. The Gospel According to Paul – John MacArthur
  11. Jesus Among Other Gods – Ravi Zacharias

*Excluding discount product, study guides, mass markets, audio products and Bibles.  For CBD we had to change the threshold to 50% to make the list make sense. Even then, we were making an exception for #1, which really did belong at the top of the list. So eleven titles are listed.

Hendrickson Publishing Acquisition of Rose Publishing

The press release cited below is actually dated February 17th, but the thing I find interesting about this story is that Rose/Legacy Publishing is located in Carson, California, which if I remember correctly is on the border between Los Angeles County and Orange County, and Hendrickson is at the opposite end of the country in the Greater Boston Area.  Will Rose eventually be relocated to the east coast? Guess we’ll have to stay tuned.

I like both companies. Even in a small(er) store like ours, the re-order rate on the Legacy kids devotionals, the Rose pamphlets and the June Hunt booklet series is high. And Hendrickson always offers good value titles.

Gretchen Goldsmith, President and CEO of Rose Publishing, announced that she has sold her ownership of the company to Hendrickson Publishers. Effective immediately, this significant and exciting change allows Hendrickson Publishers to play a role in shepherding the continued legacy of Rose Publishing forward into the future.

Goldsmith and John Ribeiro, Executive Vice President and CFO of Rose Publishing, will continue to be involved with the company in various capacities, and look forward to working with the team at Hendrickson Publishers to ensure their products continue to thrive. Goldsmith chose Hendrickson Publishers due to their commitment to the message of the Gospel, their integrity as a publisher, their promotion of basic easy-to-understand Christian material, and their love for Rose Publishing’s products.

“Rose Publishing and Hendrickson Publishers are complementary organizations with similar goals and values,” says Goldsmith. “I anticipate this relationship will strengthen the mission of each as we move forward with shared vision for the future.”

“She is a true visionary,” says Ray Hendrickson, President and CEO of Hendrickson Publishers, of Goldsmith. “Her cumulative wisdom and understanding of the Christian publishing market will serve us well as we transition, and we look forward to learning much from her and the Rose Publishing team.”

The Rose Publishing name, brand, and mission will continue under the leadership and vision of Paul Hendrickson, General Manager at Hendrickson Publishers. (This includes the two additional imprints Aspire Press and RoseKidz.) He does not anticipate that production of current Rose Publishing, Aspire Press, or RoseKidz products will slow down during this transition.

For those who don’t know, the Hendrickson family also has a little business on the side called Christian Book Distributors. If you’ve never heard of it, keep reading, because sometimes their advertising pops up on this free WordPress blog. (And on my store’s blog as well, which is a more serious issue!)