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Thomas Nelson Pursues Charismatic Market

In a Monday press release, Thomas Nelson unveiled “Emanate Books, its new charismatic Christian publishing imprint” and went on to announce:

Emanate Books will bring twelve titles to market in its first year, beginning with “The Azusa Street Mission and Revival” from Fuller Theological Seminary professor Cecil M. Robeck.

In early 2018, Emanate will publish two new titles from pastors at Lakewood Church in Houston, Texas. “Hope for Your Marriage,” the first marriage book from Clayton and Ashlee Hurst, will release in January 2018. Then, in March, Emanate will release “Our Champion,” a memoir that chronicles the triumphant journey of Pastor Craig Johnson’s family as they learn to embrace their son’s battle with autism…

…Joel Kneedler, former associate publisher with W Publishing, will serve as publisher of Emanate Books. “I am thrilled to publish books for this audience,” he said. “The way ‘charismatic’ has been defined in the past is vastly different from how those within the movement see it today. It is our goal to help move the conversation into the twenty-first century. The global reach of HarperCollins offers Emanate Books a distinct advantage in reaching readers wherever they may be by working with our partners in Africa, Asia, Australia, Brazil, Europe, and Latin America.”

Emanate Books marketing manager Cody Van Ryn commented, “Emanate Books will be home to both timeless and fresh voices from the charismatic community.  We’re eager to share our engaging authors and content with readers in new and interesting ways, all with the goal of helping people grow in Christ.”

Thomas Nelson’s existing roster is currently light on Charismatic authors but does contain one notable product, The New Spirit-Filled Bible. At sister imprint Zondervan, there is The Life in the Spirit Study Bible as well as books by Brooklyn Tabernacle pastor Jim Cymbala. Neither imprint is known for its strength in publishing for the Pentecostal/Charismatic market, a situation that Emanate hopes to correct.

An earlier version of the Nelson press release appeared online on June 8th.