One of the distinctives of the Christian book market is the ongoing strength of our backlist. I would venture that our per-capita rate of perennial titles is higher than any other book genre.
The downside of this — and I have been recently made aware how guilty I am of this — is that our vast libraries of books are often spine out rather than facings. (It was interesting to note last week that in the new Amazon retail stores, all books are face out, without exception.) The picture above, for something we did on Facebook called “Tozerama,” shows how many of our stores’ shelves appear, and how our customers have to turn their heads sideways to read titles.
So while we often “judge a book by its cover” and consider the sales potential of a title when the sales rep shows us the planned cover art, in many of our stores it’s the spine of the book that makes it stand out, especially months later when it has left the “New Releases” section.
So when Tim Underwood posted the link to this story on Twitter today, I knew it was worth sharing with readers here. Do you think that publishers in the Christian market consider how we shelve our books?
Click to read The Overlooked Art of Designing a Book Spine at medium.com.