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Posts Tagged ‘best Christian books’

Canadian Customers Not Prepared To Pay More

February 20, 2014 3 comments

Canadian list prices

It’s not going to work this time.

The market has changed. Competition is fierce. Customers are much more price-conscious. Most important, Canadian customers have become accustomed to seeing US/Canadian pricing which is approximately the same.

The frightening thing about the picture above is that the wholesaler has made no effort to cover up the U.S. price, which is what I think I might have done in the same circumstances. They don’t see the problem; they don’t see an issue; they don’t have to deal face-to-face with customers.

Canadian distributors are caught in a situation devised by U.S. literary agents — i.e. lawyers in disguise — who decided a long time ago consider Canada part of the U.S. market insofar as it applies to royalties. We’re just another territory like Puerto Rico or American Samoa. So every book sold here that’s of U.S. origin has a price that rises and falls with the value of the Canadian dollar. (Or more accurately, the  difference in value; many of the so-called ‘drops’ in the CDN buck are actually bolstered investor confidence in the U.S. economy.)

Customers are caught in the middle of a war they don’t know exists.

So why don’t distributors here speak up on behalf of retailers and consumers? If there is an impact to the present price increases here — and I believe there will be a measurable one this time around — they may be forced to.

Yes, Canada has a more robust economy. Yes, there is a sense in which retailers here need higher MSRPs in order to cover higher rents and higher labour costs. But all the customer sees, when they look at the example pictured above is, “Why do I have to pay $3.50 more?” That’s 22% (21.8) and as of noon today, buying a US dollar costs $1.135 (posted rate of 1.11 plus 2.5% bank charge).

The consumer thinks, “Dollar is 11% higher; book is 22% higher.”

The Canadian dollar has actually been rising on five of the last six trading days. (It’s down today, though.) Did suppliers overreact by switching to a 20% conversion? How did they all (initially) pick that same number? (David C. Cook backed off its original conversion, $14.99 books that had jumped to $17.99 are now at $17.50.)

We just don’t need this. Not now. The timing is not good.

We need a Canadian market price.

We need Canadian distributors to speak up for us and demand a fixed Canadian market price.

CT Book Awards Announced

January 29, 2011 3 comments

The 2011 Christianity Today book awards were announced yesterday.  I sell Christian books for a living.  So why do I feel like this list has absolutely nothing to do with me or my stores?  Read the list for yourself and ask yourself two questions:

  1. How many of the award-winners and runner-ups does my store carry?
  2. How might this list influence my decision to stock any of these titles?

Related post: Dec 22, 2010 — Best Book Lists Proliferate on Blogs

Related post:  Jan 21, 2010 — Christianity Today Celebrates Top Books You’ve Never Carried

Related post: Dec 9, 2009 — Critics Lists: Christianity Today Top Albums of 2009