I often rant that given that the book industry is a subset of the larger entertainment business, our suppliers need to give us better information about what is selling in the form of charts. Since that’s not forthcoming anytime soon, I’ve taken it upon myself to do some Top Ten lists. For Ingram this is easy because you can go into “View Publisher’s Titles” and then rank them by Spring Arbor stores’ demand. With CBD, we simply eliminated all their downloads and high discount items (cutoff was 44%).
We’ll cover major publishers here, so Cook, Baker, Bethany House, Zondervan, Thomas Nelson, Tyndale, B&H, etc., as well as others you request by email. I think these lists can be more helpful than the full CBA list, because it can help in doing inventory checks or filling out orders. (I wish I’d done more of this while new year restock offers were in effect.)
David C. Cook Top Ten at Spring Arbor – accessed 4/6/17
- The Action Bible
- Forgotten God – Francis Chan
- Jesus is Alive – Cuddle and Sing – Debby Anderson
- Action Bible New Testament
- Baby Bible Storybook for Girls
- Jesus Loves Me – Cuddle and Sing – Debby Anderson
- Crazy Love – Francis Chan
- Cold Case Christianity – J. Warner Wallace
- It Hurts to Lose a Special Person – Amy Ross Mumford
- The Picture Bible
David C. Cook Top Ten trade titles at CBD – accessed 4/6/17
- Jesus is Alive – Debby Anderson
- Cold Case Christianity – J. Warner Wallace
- Bible Knowledge Commentary – Walvoord & Zuck (2 vol.)
- The End of Me – Kyle Idleman
- Jesus Loves Me – Debby Anderson
- Forgotten God – Francis Chan
- I am N – Voice of the Martyrs
- Forensic Faith – J. Warner Wallace (pre-orders)
- Living Crazy Love – Francis Chan (workbook)
- Sacred Search – Gary Thomas
This is today’s must reading. Especially if you’re the key decision maker in your store. Read it slowly and see what you can take to heart. It challenged me in many areas.
Randall Payleitner is the Editorial Director at Moody Publishers. He offers 9 quick points on this that doesn’t take long to read but will make you think.
I Went to Amazon’s Physical Bookstore And…
In most respects, it was everything a bookstore should and could be. And, since I presume every square inch of that store was stocked based on real consumer-driven data (rather than publisher dollars or biased planogrammers) I can’t even get mad that there were more books on witchcraft than there were on the Bible—as a book publisher, I took it as a personal challenge.
Here were my biggest nine impressions after spending an hour at the newest bookstore in Chicago…
This was originally written for Thinking Out Loud, but due to a glitch didn’t get posted until noon today. Some of this is familiar to readers here, but I thought I’d share it here as you’ve probably had this objection raised at least once by customers in your store.
It was a Christian bookstore that was a million miles off most people’s radar and we found it somewhat by chance. Subsequent searching failed to turn it up in a directory of such establishment, or even the Yellow Pages for that matter. Stocking a mixture of English and foreign language products, it had a ‘Mom and Pop’ type of vibe, though a rather large stockroom suggested it was a mix of wholesale and retail.
I got talking to the manager as I browsed, told him of my industry connection, and noted that he didn’t seem to have any Zondervan books or Bibles in his English section.
“We don’t carry them;” he said; “They’re owned by HarperCollins and HarperCollins prints The Satanic Bible.”
End of discussion.
Well, not quite; he didn’t realize what he was taking on here.
It’s true that under its Avon imprint, the company does carry the Anton Le Vey version of that title — there are many books that use the same moniker — but the sole paperback edition at 9.99US/12.50CDN hardly seems worth considering when compared to the over 6,000 titles Zondervan has, not to mention another 900+ under Zonderkidz and let’s not forget at least another 6,500 published under the Thomas Nelson banner. Add in some smaller labels and the ratio is about 14,000:1.
Still, if he were raising the question today, he could have added that HarperOne currently has a chart-topping title in the Self Improvement category by Mark Manson, The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life. And let’s not forget Charles Silverstein’s The Joy of Gay Sex (Third Edition).
It’s all downhill from there; this information is generally used as a basis for attacking the NIV Bible, because those attacks are generally a house of cards theologically, and need some other external reason to exist. The discussion at an Amazon forum on this is always amusing:
C. Goff: I applaud Hapercollins for respecting free speech and publishing books that offer a variety of perspectives. Perhaps Evangelicals should pool their money and buy an island somewhere, so they can live together in their own theocratic fantasy land. Then they won’t be corrupted by so many sinners who like to think for themselves.
Be Still: Ummm….we did “buy” an island. It was call America, but not look at whats happened because so many people were left to their own “thinking”. Rest assured, corruption commeth from both inside and outside the church. God is the only one good. Not any human.
It goes on and on — there and elsewhere — but I think Joshua really sums up one side of the argument:
Zonderman [sic] is owned by HarperCollins (Satanic Bible, 90% of witchcraft published in world, NIV) which is owned by the devil and Knight of Malta Rupert Murdoch and a Knight of Malta is the first protector of the Antichrist the Pope of the Roman Catholic whore of Babylon church. Jimmy Savile the UK mass child murderer (and mentor of the wife murderer Prince Charles – his other mentor Mountbatten was also a child rapist and a sodomite) is also a Knight of Malta and buried in a Roman Catholic Church in Leeds – he was given a full freemason funeral service. At the 33 degree freemasons receive an Iron cross with a medallion under it and around the medallion is written in Latin: ‘the holy see’ – the Freemason head is the Antichrist – why? – because Freemasonry is also known as the CRAFT and God said in his true and only gospel the King James 1611 bible: Dan 8:25 And through his policy also HE SHALL CAUSE CRAFT TO PROSPER IN HIS HAND; and he shall magnify himself in his heart, and by peace shall destroy many: he shall also stand up against the Prince of princes; but he shall be broken without hand.
But as the chart below shows, there are a very large number of Christian publishing imprints which have secular ownership.
You don’t want to know about Christian record labels, either. This chart of Christian music market share is from 2014, but not much has changed:
So this is a bad situation, right? That depends on your preconceived biases going into the discussion.
- Many of the people making the argument are KJV-only, looking for a reason to attack the NIV which, of all the other translations, has always had a target painted on its back.
- Most of the people making the argument would find a way to reject the ministry of all of the company’s top authors including Rick Warren, Anne Graham Lotz, Lee Strobel, Charles Stanley, Philip Yancey, Henry Cloud, etc. (I will concur, Yancey’s hair could disqualify him from being a Christian.)
But allowing some of these people their fifteen minutes of fame, if Harper’s parent company NewsCorp is basically evil, why would they want to own an imprint like Zondervan?
They bought the company because it looked to them to be a profitable business. They’re in the book business. They wanted to expand. In publishing there are sports books, and cookbooks and science fiction and host of genres of which religious publishing is but one. Furthermore, with a unique arrangement between the company and their printer, mega corporation R.R. Donnelley, they can bring an efficiency to Zondervan’s publishing that can only improve that bottom line.
But what’s in it for Zondervan? They get access not only to HarperCollins’ expertise, but also a distribution channel that brings access to a host of markets they might not otherwise tap: Gift stores, airport boutiques, and foreign market sales just to name a few.
How best to keep your “Christian division” profitable? Leave them alone! Let their acquisitions and marketing people operate with autonomy. Let them do what they do best in a business that they know and understand best.
Back to my discussion with the store manager. What would I say to him differently if we were having the discussion today in 2017.
I’d probably tell him to look no further than the rollout of the new Christian Standard Bible. Happening right now we have a Bible being brought to market by Holman, a division of B&H Publishing, which is a division of LifeWay which was founded back in 1891, and yet they are bringing the new Bible to market a few editions at a time because they don’t have the resources to do it any other way.
However, Zondervan, when they rolled out the 2011 update to the NIV was able to bring hundreds of editions and formats on the same day because they had a parent company who was able to bankroll the whole thing. Furthermore instead of “running out” the older editions, most were remaindered within weeks of the conversion.
Projects like this would simply be a dream if were not for the resources of a major corporation backing them. It also means that these Bible editions are able to reach people in ways that simply wouldn’t happen if the company were still independent.
When you look at the big picture, you have to see this relationship as a blessing, not a curse. In terms of propagating the message of Jesus Christ and building the Kingdom of God, the partnership is a win-win-win.
I try to get to Chapters at least once every 60 days. I think it’s important to track the titles that our suppliers are recommending to them. Things have improved there greatly. While we’ve written about the problem some customers could experience because there are not the same filters as one finds in a Christian store, and about the discernment customers need to have in that environment; though things are definitely improving.
Three things dominated at Chapters’ store in Markham.
One was the new packaging of the KJV Bibles. I suppose that if there’s one market where I would not want to encourage KJV purchases, it would be selling the most difficult-to-read translation to a broad cross-section of consumers. Wouldn’t it be better to steer customers in the general marketplace toward the NLT, Message or NIV? However, I got thinking about this more and decided that Chapters stores probably have a strong market demand for KJV that most of us neither understand nor experience in our stores.
Second, was the shelf of Joyce Meyer titles, which I suspect do well there:
Third, and not surprising was the C. S. Lewis collection. I liked the uniform look of the HarperOne covers and saw a few things I need to add to my own store.
Every once in awhile, in addition to writing the news here, we get to make the news! Such is the case today as we unveil a product that I’ve been working on for nearly 12 months: The Parallel Audio Bible. Using technology that has sat idle since the days of quadrophonic sound, the PA Bible uses four distinct voices — two male and two female — each speaking the text at the same time. You simply — as you would at a social gathering, or in the church lobby — lock on to one speaker and within seconds, your brain automatically tunes out all the others, just like it does after church when Mrs. Forthright is exchanging some exceptionally juicy gossip about the choir director.
Furthermore, this advanced technology allows us to produce customized combinations so that we can take orders for which ever audio combination you desire. So…imagine a family heading on a long car trip: Mom likes the ESV, the teenage son likes The Message, the preteen daughter likes the NLT and Dad is an NIV guy. You simply start the audio playing and everyone is satisfied simultaneously. (Channel assignments may require an adjustment in who sits where, and who ends up driving. If your preteen daughter is not licensed, some audio rewiring of your car may be necessary.)
The audio is available on CD, mp3, and because of general industry acknowledgement of its resurgence, vinyl records. (Note: Vinyl LPs may be incompatible with some car audio systems.) Stores wishing to carry the product will appreciate the automatic shipment program, where product will be shipped each time another edition of the 118 possible combinations is manufactured; and will especially appreciate the extra discount made possible by a non-returnable policy.
So don’t be the last one in your market to offer this product. Sign up today!
Parallel Audio Bible — Many Translations, One Product
(Note: Due to varying text lengths between translations, this product is not available in The Amplified Bible or The Voice.)
This is a film Christian retailers need to urge their customers to attend and one you shouldn’t miss yourselves. In a world where a proliferation of Christian movies has meant some of us spend as much time at the local theater as we do at church, this one is a cut above.
After getting to see a preview, I took a first-time step of watching it all over again the very next night, finding the second view equally satisfying and engaging as the first. I think the reason was that for me the various elements of the movie worked; that is to say all the pieces of what makes up cinematography that we might not even notice played together here to create a movie that was simply believable. There were few of those caricature or stereotype moments that sometimes mar faith-focused films.
It’s no spoiler to say that this is the real-life story of Lee Strobel, a top investigative reporter with the Chicago Tribune, who also happens to hold a law degree, and has a history of taking on some big challenges, including the Ford Pinto scandal. (You can read a 1980 sample in the Trib’s archives.) He’s just been promoted out of street-beat reporting but is about to be called upon to cover a cop shooting, a story that he feels is really beneath him. That story has some interesting parallels to another, second investigation he’s about to launch on his own time.
That side project begins when his wife converts to Christianity through the ministry of an early incarnation — still meeting in a theater at that point — of Willow Creek Community Church. He feels he’s losing her but is confident he can win her back by simply bringing all his investigative skills to bear on proving Christianity in general, and the resurrection of Jesus in particular, to be a complete and utter hoax. While philosophy and theology isn’t his normal beat, he is relentless in his pursuit of credible experts who can handle his checklist of factors in the Christ story that need to be negated. The rest is the apologetics substance of the film.
It was the unexpected relational substance of the film that caught me off-guard. What happens in a marriage when one spouse is a believer and one is not? (It’s around this point that I remembered reading that Zondervan was re-releasing one of Strobel’s few non-apologetic titles, Surviving a Spiritual Mismatch in Marriage coauthored with wife Leslie.) The portrayal of Leslie Strobel — by an actress whose appearance and mannerisms reminded me so much of Bill Hybels’ daughter Shauna Niequist — is what caused one reviewer to comment as to the authenticity of the portrayal of this neophyte Christ follower; the believability I mentioned earlier.
The rest you need to see. Strobel does not lay down his guns halfway through and commence the ministry with which many of us are familiar. We know him today as the author of other titles in the Case for… series such as The Case for Faith, The Case for a Creator, The Case for the Real Jesus and the recent The Case for Grace; but throughout most of the film his life is not headed on that trajectory at all. Disproving Christianity is a fight he truly believes he can win.
This isn’t really a film for the whole family, though teens who face challenges to their faith from fellow students could benefit significantly. Taking a friend, relative, neighbor or coworker who hasn’t yet crossed the line of faith is highly recommended, because when it comes to what Christians believe, at the end of the day, the buck stops with the resurrection.
An opportunity to the preview the movie has been provided courtesy of Pure Flix Entertainment and Graf-Martin Communications, Inc.
Stills above were posted on Twitter by people associated with the production.
Lent was nearly half over when this title arrived for review at Thinking Out Loud. Even though it’s a consumer review, I expressed the opinion that the contents are really non-seasonal; a different approach could have made this a valued year-round resource, which I still think it is.
C. S. Lewis’s Greatest Hits
C. S. Lewis certainly belongs in any list of the Top 10 Christian writers of the 20th Century, but for many his thoughts are more easily digested in sound bites rather than the reading of complete works. I was a little surprised when, with 2017’s season of Lent well underway I was offered an opportunity to review Preparing For Easter: Fifty Devotional Readings from C. S. Lewis, but I wasn’t about to turn down a chance to reconsider Lewis’ brilliance in a different format.
Really, the seasonal title of the book is unfortunate, a better one might be C. S. Lewis’s Greatest Hits, though the book is not limited to his apologetics but introduction makes clear that, “being a leading Christian defender of the faith would not be the only reason to explain Lewis’s posthumous popularity… [He] was also a pioneering explainer of the Christian life itself… Lewis’s apologetics are so powerful precisely because many find his vision of the Christian life so compelling and inspiring. It is this later role of Lewis’s, as a visionary prophet for how to follow Christ today, that this collection is concerned with.”
It’s also helpful to take the more more familiar passages; the Lewis-isms which have become soundbites, such as,
- Aim at Heaven you will get earth ‘thrown in’: am at earth and you will get neither
- If I find in my self a desire which no experience in this world can satisfy, the most probable explanation is that I was made for another world.
- The dullest and most uninteresting person you can talk to may one day be a creature which, if you saw it now, you would be strongly tempted to worship…There are no ordinary people. You have never talked to a mere mortal.
- I believe in Christianity as I believe that the Sun has risen, not only because I see it, but because by it I see everything else.
and read these, at least partially, in their fuller original context.
But there is also the more obscure, the sections in the various Letters… collections which I have never perused. I would have liked more of these, such as his take on pacifism — a view he describes as “recent and local” — as well as his picture of heaven:
The symbols under which heaven is presented to us are (a) a dinner party, (b) a wedding, (c) a city, and (d) a concert.
Equally helpful to me were the sections in books I had read previously but had somehow simply missed, which in these shorter, daily readings — most run four pages in a digest-sized volume — are brought into clearer focus, such as the excerpt I ran on Friday.
Not every word that Lewis wrote is gospel. Some of his ideas were his own opinions and perhaps a few were somewhat fanciful. But such is the nature of his writing. I don’t always get Song of Solomon, either, but it’s in the same volume that offers me the gospel of Luke or the epistle to the Romans. Many passages are highly personal to Lewis, or perhaps the reader.
Some people feel guilty about their anxieties and regard them as a defect of faith. I don’t agree at all. They afflictions, not sins. Like all afflictions, they are, if we can so take them, our share in the Passion of Christ. (194)
Included with each of the 50 readings are references to selected scripture passages which enhance the devotional experience. The volume ends with a reading for Easter Sunday. Again, to repeat what I said earlier, this really ought to be a non-seasonal product. In the meantime however, it will well serve people charged with preparing material for the central season of the Christian year, or latecomers like myself who were able to binge-read it in several sittings.
HarperOne; 2017 hardcover; 214 pages; 17.99 US; 9780062641649. Material is suitable and helpful for all Christian traditions. Compiled by Zachry Kincaid. Thanks to Nadea Mina for a review copy.
More info at CSLewis.com
Canada’s 150th birthday offers store owners and managers an opportunity to bring Canadian authors front and center. Or perhaps that should be centre, since we’re talking Canadian! Using the official Canada 150 logo, you could:
- Make a large version of the logo and feature all your Canadian authors in a single section.
- Make many small versions of the logo and place these as shelf-talkers everywhere you have a Canadian author.
- You could also offer these at a discount for select periods, such as the week before and after July 1st.
A few years ago, I was asked to walk around my Non-Fiction shelves and see how many Canadian authors I could spot. At the time, I came up with these:
- Ann Voskamp
- Drew Dyck
- Bruxy Cavey
- Joe Amaral
- Emily Wierenga
- Ken Sigamatsu
- Joe Boot
- Lisa Elliott
- Eric Wright
- Roseanne Kydd
- Sarah Tun
- Tim Day
- Rick Apperson
- Sarah Bessey
- Lee Beach
- Judi Peers
- Diane Lindstrom
- Greg Paul
- Alan Roxburgh
- Tim Huff
- Mark Buchanan
- Brian Stiller
- James Beverley
- Sheila Wray Gregoire
- Colin McCartney
- Marv Penner
- Henri Nouwen
- Phil Callaway
- Clarke Pinnock
- Grant Jeffrey
- John Bowen
- Charles Price
- James MacDonald
I just found out that a longtime customer and one-time employee is moving out of the province. She’s also one who recommends authors and books to others, so it’s a double loss. We’ve lost a lot of customers lately due to moving. I hope we can replace them with new customers. In the meantime, I’d like to get to know the woman in this cartoon by Sarah Anderson:
It always amazes me when dealers here simply laugh or change the subject when the subject of Anchor/Word Alive is mentioned. Everyone is beyond frustration, but most are unwilling to go on the record because we’re Christian stores and we’re Canadian and so we have two reasons to be extra polite. But let’s face it: Their system is set up so completely contrary to Standard Account Principles (SAP) and (today’s topic) standard methods of order processing that really, they are undermining the success of Christian bookstores.
One of the many, many problems — and we won’t even get into the joke that is their new website — is that you can’t build an order cart you don’t plan to clear through within 24-48 hours. Let me say that again in case I’m not clear: You can’t add to cart in the way you do with your other vendors. In their system, add to cart works as though it physically removes the product. No one else can touch it at that point, unless you default on your order. On the plus side, if you do complete the order, no one can shop product ‘out’ of your cart. (The best example of that, with which many of you are familiar, would be Book Depot.)
However — and this is a big however — it also means that when your backorders come up, they can also be shopped out. Do they remain on backorder when this happens? Who is prepared to answer that question? Not anyone who you try to get to address this, that’s for sure. And their left hand (Manitoba) clearly doesn’t know what their right hand (Pennsylvania) is doing. And vice versa.
Small, small case in point. We ordered the movie I’m Not Ashamed by PureFlix Entertainment. (We’ll leave aside here the whole other discussion about what PureFlix has cooked up with 100 Huntley Street to further undermine our DVD sales.) We actually placed two small order, one on January 11th and one on February 6th. We can’t buy these from their regular stock because of pricing issues, so we’re purchasing from the stock marked Canadian Sales Only. (We’ve asked if they can simply move a few copies from the regular shelf to the Canadian-designated shelf to get us off their backs. No response. Correspondence ignored.)
On Thursday at 5:40 PM — we had already closed — we were notified they were ready to ship. We couldn’t do the order on Friday so today, before noon we placed our order. Guess what? The product has vanished! Once again. Let me be totally honest here, I have reached the point of giving up trying to be polite. My customers are waiting. I am trying to be their advocate to watch this movie. (I don’t even want to watch it myself anymore, nor do I wish to cooperate with any future PureFlix releases.)
What this also means is this: Some store(s) which purchased this product spontaneously on Friday were able to get copies which were supposedly on hold for me without having to having to wait. Sorry, but if that’s your store, you jumped the line. You’re the person at the grocery store who simply walks to the front of the line and cuts in ahead of everyone else. But it’s not your fault. It’s Word Alive’s fault. It’s Anchor’s fault. And for the customers we may have notified on the weekend that their product was on the way, who we now have to tell that it’s not on the way, it just sucks.
This is a deplorable way to run a company. There ought to be laws. Perhaps there are, actually if you can make the case that this constitutes unfair trade practices. You might have to prove it was done to give preferential treatment to other dealers. But you might not. It might be sufficient to argue in court that Anchor simply acted unfairly in their dealings with their accounts.
Furthermore, as Christians should not be aiming for excellence? Should we not wish to attain the highest standards?
I am filing a formal complaint with PureFlix on behalf of dealers here. We’re just in the process of framing who will formally receive that letter.
Publishers and media companies: We have two other independent distributors in Canada who are worthy of distributing your fine products: Parasource and Foundation. On their very worst days they will do a better job for you than Anchor/Word Alive.
Bonjour! Whenever I receive print catalogues or emails from Christian French language suppliers such as Librairie crétienne du Québec, I am at the most basic level reminded of products which, although I may not carry them in stock, are available to my customers should a need arise.
But at a higher level, I’m reminded that we are part of something much greater in terms of (a) the book industry as a whole and (b) more importantly, what God is doing around the world. These books by popular Nick Vujicic are an example of a message that is being translated en français including: Commentaries, Christian Living titles, Fiction, Children’s titles and of course, Bibles. Then, think of all the other languages in which many of our bestsellers are offered.
We could all use that type of encouragement, right?
Also, this weekend, I watched the baptism portion of all three services at Willow Creek Church in Chicago. (It took 52 minutes to watch all 3 video clips.) Teaching pastor Steve Carter said that at the 11:15 Sunday service alone, over 100 were baptized. To see each and every one of these people going public with their faith, and to see the pure joy on the faces of those in the tank doing the baptizing was a great reminder that while Christian bookstores are hurting right now, the capital “C” Church continues to forge ahead.
We need that type of encouragement, too!
In the winter season we have a green carpet on the floor when you first walk in the store. If you push it with your foot, it’s secure enough — store owners and managers must constantly be thinking in terms of insurance issues — but it does shift a bit from left to right.
I’ve noticed when it shifts right, customers go right. I start to wonder why so many people are heading down that narrower aisle, and then I’ll notice the carpet. When it angles to the left, people go left, which is the section of the store I want them to see.
I never thought much about this until I read the introduction to this article on worship music in church, which used as an example the design of a new airport in Atlanta.
While the author’s intention is different from ours, take 2 minutes to read this and think how it might apply to your store. What do you want customers to see when they first walk in?