Home > Uncategorized > End of an Era: LifeWay to Close All 170 Retail Stores

End of an Era: LifeWay to Close All 170 Retail Stores

Breaking Story

On January 6th, 2018 the iconic James Draper Tower of the LifeWay complex in downtown Nashville was demolished. Thursday’s announcement of the closing of the retail chain sends even bigger shock waves. [Source: Tennessean – see below]

Religion News Service reported:

LifeWay Christian Resources announced Wednesday (March 20) it will close all 170 of its brick-and-mortar stores this year.

That comes as LifeWay, the publishing arm of the Southern Baptist Convention, shifts its resources online.

Local news media The Tennessean reported:

The company plans to shift to a digital strategy as consumers increasingly rely on online shopping, a challenge that retailers face nationally. LifeWay resources, such as online Bible studies and worship plans, will be offered at LifeWay.com, through the LifeWay Customer Service Center and through its network of church partners

“LifeWay is fortunate to have a robust publishing, events and church services business. Our retail strategy for the future will be a greater focus on digital channels, which are experiencing strong growth,” [CEO Brad] Waggoner said. “LifeWay is moving into a new era with a strategic digital focus that will prepare us for the future and allow us to better serve our customers.”

At LifeWay’s Facts and Trends website, more details:

…The timing of store closings will vary depending on local circumstances. LifeWay expects all brick-and-mortar stores to close by the end of the year…

…In one month, LifeWay interacts with five times as many people through its digital environments as it does through LifeWay stores…

Unlike the 2017 closing of another Christian retail chain, Family Christian Stores, this is not a receivership. The FCS closing affected over 3,000 employees and also devastated publishers, music companies and giftware suppliers who were also sent reeling with the closing of Send the Light, a large wholesale distributor. FCS closed 240 stores in comparison to LifeWay’s current 170. In contrast, the website for Parable explains that, “Parable Christian Stores are locally owned and operated franchise stores run by people who desire to resource their community with Christian products.”

But there is no doubt the LifeWay decision will have an impact on authors, musicians, and a host of other creatives who make the products that Christian bookstores sell. It will also have ripple-effect repercussions on everything from how Christian products are marketed and promoted to Christian music concert tours. 

But not every author, musician, or film producer is affected as the RNS story reminded us that many had their products outright banned by the chain:

[Rachel Held] Evans said Wednesday that she doesn’t rejoice over any bookstore closing and she is mindful that LifeWay’s closing means many people will lose their jobs.

But, she said, “for too long Lifeway’s fundamentalist standards have loomed over Christian publishing, stifling the creativity and honesty of writers of faith.

“I hope this news reinforces to writers, editors, and marketers across the industry that we don’t have to conform to Southern Baptist doctrine and culture to sell books. Readers are hungry for literature that embraces the complexity, nuance, and ragged edges of real-life faith and for bookshelves that reflect the diversity of the Church.”

Other people on Twitter responding to the closure didn’t share Evans’ compassion and were outright gleeful that the chain, long known for its restrictive practices was shutting down. “News we can celebrate;” said one, while @SBCExplainer, an official SBC account, countered with, “[L]et’s band together to dispel any notions that LifeWay is ‘going under’. LifeWay will continue to be the largest Christian resources provider in the world.”

As the story broke in local markets where the company has locations, several reports indicated that store management knew their closing date was coming at the end of May. SBCExplainer also noted that campus bookstores operated by LifeWay at seminaries would also be closing. Also included in the closing is the new flagship store built less than a year ago in the new LifeWay building after the first property was sold and demolished. (See photo above.)

More information was being posted on the store’s FAQ page.

[Last updated 8:42 AM 3.21]

This is developing story; check back for updates.

 

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