Zondervan to Differentiate Sections of Its Brand

Baker has Baker Academic. InterVarsity has IVP Academic.

Now Zondervan, which has always been a leader in scholarly and high-level Bible reference publications is going to clarify what readers of its Zondervan Academic Blog have long-known, by making Zondervan Academic a distinct publishing imprint. The academic division’s tag line has been: “Equipping biblical scholars since 1931.”

The official media announcement was posted on March 11th.

“As a leader in Christian higher education and digital learning, Zondervan Academic seeks to show the breadth and diversity—both theologically and globally—of Christianity in its broadly evangelical expression,” says Katya Covrett, executive editor. “As a publisher of textbooks, reference books, and monographs, we consider ourselves both a broker of ideas and an equipping partner for our readers, wherever they are teaching and learning.”

…Upcoming titles in the Zondervan Reflective imprint include Clay Scroggins’ How to Lead in a World of Distraction (September 2019), a follow-up to the bestselling How to Lead When You’re Not in Charge. Lead titles this fall for the Zondervan Academic imprint include The New Testament in Its World by N.T. Wright and Michael F. Bird and America’s Religious History by historian Thomas S. Kidd (both November 2019).

In the same announcement, the publisher launched Zondervan Reflective,

…a new imprint featuring the familiar voices of Christian leaders, pastors, and leaders in ministry like Andy Stanley, Clay Scroggins, J.D. Greear, and Peter Scazzero. Books in this imprint aim to spur readers toward insight and responsible action in their personal lives and in the public realm. Zondervan Reflective focuses on deep, yet applicable content, and will address topics related to leadership, the intersection of faith and culture, and growing and exploring a reader’s ministry.

Zondervan, Thomas Nelson and Vida are part of HarperCollins Christian Publishing. The parent company also publishes faith-interest books under the HarperOne imprint.