Home > Uncategorized > The “Christian Book” Department of Michael’s Arts and Crafts Stores

The “Christian Book” Department of Michael’s Arts and Crafts Stores

I was a little surprised yesterday when walking through the Belleville location of Michael’s to see that they actually had a Christian book department.

At first my eyes caught the lower shelf. Colouring Bibles and adult colouring books. Okay. I get that. Though NIV and NLT Bibles in Michael’s was something my brain needed an extra few seconds to process.

But then as I was walking away, I noticed the upper shelf. Jesus Calling. Books related to the movie FireproofBattlefield of the Mind. In other words, product from HarperCollins and Foundation and Parasource and Word Alive.

And much of it discounted below what Christian stores can sell it for.

Are they doing this because of the large Christian presence in Hobby Lobby? The two chains are very similar. But this is also competition for the remaining Christian bookstores; in fact just by posting this here, when Google finds this I will inevitably be sending them customers.


In the top picture, note that the Bibles are not surviving in this environment. The dust jacket of the one on the left is badly torn and the shrink-wrap is off the Aspire Bibles on the right.

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Categories: Uncategorized
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