Home > Uncategorized > CASL Transition Period Ending

CASL Transition Period Ending

Got this in my email box this morning from the Canadian Federation of Independent Business.

July 1, 2017 marks the end of CASL’s initial three-year transition period. During this time, you should have brought your marketing emails up to CASL’s standards. But if you are not compliant by July 1, your email recipients can sue if you violate the rules.

Oh boy! Something else to look forward to. Anti spam or anti business?

When we started using our present list server (Mail Chimp) we imported our existing list which was in the form of raw addresses. Some of those names belong to regular customers and others to people who I have no clue who they are. We have an open rate of about 38% right now.

Should I simply discard inactive names? I can’t contact people for verification if they don’t open the emails to begin with.

This is just another headache I don’t need right now.

 

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