Home > Uncategorized > Promoting a Backlist Title

Promoting a Backlist Title

Every Saturday when my copy of The Toronto Star arrives, one thing I check in the Books section is a little feature called “Word Under The Street.” They stop people riding the Toronto subway and ask them about the book they are reading. There have been a few Christian books and there was one this weekend. Not exactly a frontlist title by any means, but we’ll take it!

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