Home > Uncategorized > Word Alive / Anchor Distribution System Lacks Christian Integrity

Word Alive / Anchor Distribution System Lacks Christian Integrity

It always amazes me when dealers here simply laugh or change the subject when the subject of Anchor/Word Alive is mentioned. Everyone is beyond frustration, but most are unwilling to go on the record because we’re Christian stores and we’re Canadian and so we have two reasons to be extra polite. But let’s face it: Their system is set up so completely contrary to Standard Account Principles (SAP) and (today’s topic) standard methods of order processing that really, they are undermining the success of Christian bookstores.

One of the many, many problems — and we won’t even get into the joke that is their new website — is that you can’t build an order cart you don’t plan to clear through within 24-48 hours. Let me say that again in case I’m not clear: You can’t add to cart in the way you do with your other vendors. In their system, add to cart works as though it physically removes the product. No one else can touch it at that point, unless you default on your order. On the plus side, if you do complete the order, no one can shop product ‘out’ of your cart. (The best example of that, with which many of you are familiar, would be Book Depot.)

However — and this is a big however — it also means that when your backorders come up, they can also be shopped out. Do they remain on backorder when this happens? Who is prepared to answer that question? Not anyone who you try to get to address this, that’s for sure. And their left hand (Manitoba) clearly doesn’t know what their right hand (Pennsylvania) is doing. And vice versa.

Small, small case in point. We ordered the movie I’m Not Ashamed by PureFlix Entertainment. (We’ll leave aside here the whole other discussion about what PureFlix has cooked up with 100 Huntley Street to further undermine our DVD sales.) We actually placed two small order, one on January 11th and one on February 6th. We can’t buy these from their regular stock because of pricing issues, so we’re purchasing from the stock marked Canadian Sales Only. (We’ve asked if they can simply move a few copies from the regular shelf to the Canadian-designated shelf to get us off their backs. No response. Correspondence ignored.)

On Thursday at 5:40 PM — we had already closed — we were notified they were ready to ship. We couldn’t do the order on Friday so today, before noon we placed our order. Guess what? The product has vanished! Once again. Let me be totally honest here, I have reached the point of giving up trying to be polite. My customers are waiting. I am trying to be their advocate to watch this movie. (I don’t even want to watch it myself anymore, nor do I wish to cooperate with any future PureFlix releases.)

What this also means is this: Some store(s) which purchased this product spontaneously on Friday were able to get copies which were supposedly on hold for me without having to having to wait. Sorry, but if that’s your store, you jumped the line. You’re the person at the grocery store who simply walks to the front of the line and cuts in ahead of everyone else. But it’s not your fault. It’s Word Alive’s fault. It’s Anchor’s fault. And for the customers we may have notified on the weekend that their product was on the way, who we now have to tell that it’s not on the way, it just sucks.

This is a deplorable way to run a company. There ought to be laws. Perhaps there are, actually if you can make the case that this constitutes unfair trade practices. You might have to prove it was done to give preferential treatment to other dealers. But you might not. It might be sufficient to argue in court that Anchor simply acted unfairly in their dealings with their accounts. 

Furthermore, as Christians should not be aiming for excellence? Should we not wish to attain the highest standards?

I am filing a formal complaint with PureFlix on behalf of dealers here. We’re just in the process of framing who will formally receive that letter.

Publishers and media companies: We have two other independent distributors in Canada who are worthy of distributing your fine products: Parasource and Foundation. On their very worst days they will do a better job for you than Anchor/Word Alive.

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  1. March 20, 2017 at 1:27 pm

    Note to Canadian retailers: If you submitted material for our “Case against Anchor/Word Alive” piece we were going to do in January, we haven’t forgotten your responses. Christian charity compels us to be patient and gracious with them BUT we’re also building a file of material worthy of presentation to the publishers they represent.

  2. Heidi Nelson
    March 20, 2017 at 2:19 pm

    Have you been at the receiving end of the Aggressive promoting and selling directly to churches by Parasource? That is Ugly too.

    • March 20, 2017 at 2:41 pm

      I’m not sure to what extent we’re being impacted by that; but I’d like to keep the comments section here limited to the day’s topic.

  3. Jim Taylor
    March 27, 2017 at 12:03 pm

    I haven’t tried their online ordering, but I am tired of their invoicing. Can anyone decipher any order to these invoices? As far as I can see, they’re completely mixed up, which makes receiving them, particularly when things are already on existing PO numbers and they include multiple purchase orders on the same invoice, unnecessarily difficult and time consuming.

    • March 27, 2017 at 12:30 pm

      Totally agree. The other option is the one used by Parasource, a separate invoice for each order, which unfortunately consumes vast amounts of our forests.

      I think the balance is to be found in the middle, what Foundation does, with stock sorted by original purchase order..

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