Home > Uncategorized > What Do You Want Them To See?

What Do You Want Them To See?

In the winter season we have a green carpet on the floor when you first walk in the store. If you push it with your foot, it’s secure enough — store owners and managers must constantly be thinking in terms of insurance issues — but it does shift a bit from left to right.

I’ve noticed when it shifts right, customers go right. I start to wonder why so many people are heading down that narrower aisle, and then I’ll notice the carpet. When it angles to the left, people go left, which is the section of the store I want them to see.

I never thought much about this until I read the introduction to this article on worship music in church, which used as an example the design of a new airport in Atlanta.

While the author’s intention is different from ours, take 2 minutes to read this and think how it might apply to your store. What do you want customers to see when they first walk in?

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