Home > Uncategorized > So How Was Your Sales Year?

So How Was Your Sales Year?


For some of us, a 2016 P&L statement is still several months off. We have to get through wrapping up the 4th quarter report; employees will need T4 forms and then the inventory has to be compiled manually. But the sales results are in.

We were up 2.4% overall, but that might have been higher if it weren’t for the fact December dropped. Furthermore, I had to make a quick bank run yesterday afternoon to basically borrow a small amount to cover a shortage on something that had to be settled that day. In retail, one shouldn’t be borrowing on January 9th. Then I calculated that if December had simply gone up by the 2.4% that the year did overall, the difference was exactly equal to the amount I was short; one of the final payments for 2016. 

2.4 isn’t great. We have a friend who owns a toy store who reported many double-digit monthly increases this year. Her business is for sale and frankly, it looks more promising than ours, but she’s asking a lot for 28 years of goodwill in the community.

So friends, how was your year?

Categories: Uncategorized
  1. January 10, 2017 at 10:32 pm

    we were down 9% in December as compared to Dec 2015, Very Disappointing.

    • January 10, 2017 at 10:36 pm

      That would be. Especially with a larger operation. I feel your pain.

  2. January 11, 2017 at 6:58 am

    we were down 10% for the year overall……Wondering the perceived value to the community. if there is none, why are we remaining.
    January is even more disappointing so far.
    Heidi (Miracles Christian Store, Halifax)

    • January 11, 2017 at 9:04 am

      That’s always the question when the local community seems indifferent. I dream of picking up my entire store with a crane and dropping it down in some other place where people would be hungry — or even starving — for the resources we carry.

      All I can say is “run lean.” Try to maximize long-term sustainability for the sake of the people on the fringes you will encounter.

  3. rae-anne
    January 11, 2017 at 7:19 pm

    I have a very small store but we saw 2016 be our best year since we opened 8 years ago. we are up 12% over the year with Dec. being up 11% itself. what was especially encouraging was profit was up 17%. I know we probably wont see this again but was largely due to some strategic ordering when STL went out of business and a few big risks I took in ordering large amounts of slightly damaged sell offs and discount books from FDI and Books for Eternity.

  4. Lynda Schoffro
    January 13, 2017 at 12:28 pm

    We were also down in the month of December by approximately 9% across our chain. We had one location that was nearer the 20% decrease range. In this particular location we have had many issues with downtown renovations and street closure. Even though it was reopened for our shopping season, it seems shoppers may have found an easier way to get their product.
    I also noted that our DVD category was a large factor in our decreased sales for December 2017, ( 1 50% decrease) as the War Room release of 2016 bolstered my DVD category last year, and I believe with the pre-release program I offered it helped to boost customer visits the last week before Christmas which in turn boosted overall sales.

  5. January 14, 2017 at 9:45 am

    Realized later I didn’t know the %-age for December in particular. Our drop was 6.5%, not much compared to some of you, but enough to make it the lowest December since 2008. July and October seem to exhibit this pattern slightly (from 2013) but other months are up.

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