Local News Coverage is Always the Best Publicity and Usually Free
This appeared in the December edition of Calgary Christian, a regional Christian newspaper. Click this link to read at source and browse the .pdf edition of the paper.
The Lighthouse on the Trans-Canada
by Peter McManus
Tucked away in a small storefront along the TransCanada Highway (16 Avenue) in NW Calgary, is the little bookstore that could. Better Books & Bibles, a bookstore for new and used Christian books has evolved since the owner, Dan Levson, bought it five years ago from the former Pilgrim Books store owner, Ruth Maconochie.
Better Books and Bibles are now much more than just a book store. Store personnel regularly host regularly host Bible Studies and have authors come in for meet and greet sessions. Authors can chat about the content of their books, have opportunities to sign their books and answer any questions people may have. The staff meet with street people who come in every day and have their needs met, both physically with food and coffee and spiritually, where they are given material that will help them in their journey. Time is also taken to talk and pray with them.
“We’ve become known as ‘the Lighthouse on the Trans-Canada’ because of the ministry that the staff provides to everyone who comes through the door,” said Dawn Stinson, manager of the store. “We’re here to help. We love to encourage people at any station in their Christian walk.”
Right from the start, when Levson purchased the store, his vision has been: “To shine a light in the dark places.” That vision has helped carry them and they witness success stories every day. “There’s not a day goes by where we don’t hear, ‘Thank you for being here,’” said Stinson.
“Every day we have new people walking through our doors as well as lots of regulars,” she continued. “It’s a great meeting place where people have great cross-cultural, cross denominational discussions.”
When asked what her biggest take-away about the store is, Stinson responded by saying that she comes to work with the question, “Who can we help today?” The biggest success they witness is when people return to the store and say, “Thank you for praying.”
The people who work there would concur that ‘ministry comes first and foremost, before the sales of books.’ The bookstore, once thought of as selling only used books, has become more and more a regular place where you can buy new books, place orders for specialty items or books they don’t have, and now they also carry many seasonal items. For the upcoming Christmas season, there are lots of different items that you would expect at a much larger retail store. Christmas cards, nativity scenes, ornaments, church supplies, bulletin stock and much more.
For more information about Better Books & Bibles, pay them a visit at 636 – 16 Avenue NW or call 403-233-2409. You may email or visit betterbooksandbibles.com