Cook Canada New Name Revealed
David C. Cook Canada has a new name and a new logo. The company is becoming Parasource Marketing and Distribution. The name was revealed to staff yesterday at a luncheon held at the headquarters in Paris, Ontario and announced to wholesale accounts in an email released just after midnight.
The name change became necessary after the Canadian management group purchased the company from David C. Cook in the U.S. earlier in the year, along with buying Augsburg-Fortress Canada.
Parasource becomes the leading independent distributor in Canada for Christian books, Christian music and media, Christian education curriculum, and Christian greeting cards.
(Paris, Ontario, Canada) – Greg Tombs, President and Hardy Willms, Chief Financial Officer of David C Cook Distribution Canada and Augsburg Fortress Canada, are pleased to announce the new name for their company effective September 23, 2016: Parasource Marketing and Distribution Ltd.
Tombs and Willms engaged with branding and design experts, Riordon Design, in Oakville, Ontario, to conduct extensive research and consultation with both customers and suppliers to understand the way in which both Cook and Augsburg Canada were perceived in the Christian marketplace.
“Research clearly showed that we were perceived as a service driven organization which supported our customers with both product knowledge and ministry understanding, coupled with the ability to warehouse and deliver product efficiently and effectively. This lead us to our new name which is made up of two words – “para”, meaning ‘to come along side’ in the sense of service, assistance and help as well as “source” as a convenient and efficient one-stop shop for Christian resource product in Canada,” Tombs said.
Parasource’s tag line is, “Serving Canada’s Christian Community”.
“Through strong relationships with both our publisher suppliers and our trade and direct customer base, we ensure that the Canadian church is serviced by Canadians who understand our unique culture and makeup of the Canadian Christian Marketplace and Church,” said Tombs.
Parasource represents over 25 major Christian book and curriculum publishers, over 35 Christian music and media labels, 8 Christian card and gift suppliers and over 17 Christian resource suppliers.
Parasource services and supplies the Christian retail trade stores in Canada through our trade sales and marketing team, the Canadian General Market, and has direct and exclusive supplier agreements with multiple Christian denominations in Canada. In addition, Parasource extensively services and supplies ministry and learning resources directly to churches and para-church organizations in Canada with our experienced church resource consultant group. Parasource is present at numerous denominational and special focus ministry events each year. Launching later this fall, the new website, parasource.com will also directly serve the church and Christian consumer markets in Canada.
With their extensive contact lists of people in Christian ministry in Canada, Parasource will also be further developing their marketing services to Christian content developers in the publishing, music and media market spaces.