Home > Uncategorized > Parents Willing to Make the Investment

Parents Willing to Make the Investment

christian-books-for-kidsYesterday I spent about an hour with a customer looking for print resources for her three children. I wasn’t particularly busy with other work, and I even spent some time on the floor of the children’s section hanging out with two of her kids. (Hopefully that wasn’t too creepy; these days you never know.)

I was really impressed with the care she took to find the right items, even phoning her husband at one point to talk about a devotional title. It was refreshing — and increasingly rare — to see a parent willing to drive about 40 minutes and then take an hour to choose, and then make a $100 investment in the spiritual nurture of their children. I really wish I had more customers like her.

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