How Much Catholic Merchandise Does Your Store Carry?
Unless you’re working in a Catholic Bookstore environment — and this is true of a few of our readers — the Christian supply store is dominated by Evangelicals and Evangelical publications. Still, we want to able to service a larger market and not alienate our Roman Catholic customers with a smug, “We don’t carry that;” type of attitude.
Here are some things we do and do not carry in our store. I’d be interested to know your thoughts on these.
- Rosaries — We have at least 20 in stock at any given time and about 50 in peak seasons. They are kept behind the counter, however.
- Catholic Bibles — We have about 20 in stock including the NAB, NRSV with Apocrypha, Jerusalem Bible, etc.
- Crucifixes — These aren’t featured on our “cross wall” but are kept on display on a lower shelf with Confirmation and First Communion merchandise. Ideally about ten in stock at any given time. Years ago we discovered our Baptist customers were easily offended by them, so we went low-key.
- Books of Saints — We have a few and sometimes non-Catholics will buy them for their church history value.
- Crucifix Jewelry — Probably about 5% of our fine jewelry which features a cross contains a design which has the corpus.
- Missals — We’ll order these. There are so many ISBNs we ask the customer to let us know exactly what they’re looking for.
- Medals — We have a few left from a purchase of inventory from a Catholic store which closed. We’re willing to do orders. Not really worth stocking, though costs would be minimal.
- St. Joseph Statues — No stock, no ordering. This real estate superstition has no place in our store, and nothing to do with Christianity.
- Angel Statues — We carry a few from Innovative Home, but they aren’t moving like they once did.
- Scapulars — Only asked for one for the first time in 20 years last month. Fortunately there is a Catholic store in Oshawa and several in Toronto we can refer to.
- Visor Clips — We got a few from a liquidator during the winter. Most sold, but I doubt we’ll reorder. Besides, I’m never clear if St. Christopher is in or out. (I think he’s back in.)
So what did I leave out?
How does your store compare with mine?
Upper Photo: File picture we had of Broughtons in Toronto from a previous article.
Lower Photo: You buy the statue, bury it upside down (yes) in the backyard and your house will sell.