Will the Jesus Calling Magic Happen Again?
Only about three weeks away from releasing, HarperCollins Christian Publishing is deeply committed to the official follow up to Jesus Calling with an unprecedented one million copy first printing for Jesus Always by Sarah Young.
In our store, initial acceptance of the first title was slow. We monitored the U.S. statistics but weren’t seeing anything like what transpired there. Of course, conservative Evangelicals chose to keep their distance from this one because the format was different.
We posted something to Facebook to see if we could get a clear guesstimate of what the initial interest will be. There hasn’t been a lot of discussion about it so far, but it tends to be customers more on the periphery who gravitate to this. Our regular customers aren’t fans.
But don’t hedge your bets on this too long. It may be a million copy printing, but there are many different markets competing for those copies: Gift stores, airport newsstands, mainstream book market retailers, big box stores; just to name a few.