Store in Former Salem Location in Ottawa Staying Until Christmas
Last week we had an opportunity to visit Inspirational Value Centre, the store which Foundation placed in the former location of Salem Storehouse in Ottawa. In addition to books distributed by the company — albeit it nowhere near an exhaustive stocking of the entire catalogue — there was product from David C. Cook, HarperCollins and Book Depot. We took a few pictures for you…
I had another picture of the store as seen as you walk in but it didn’t work out. The store is a backsplit, the lower level is now all Children’s products, which I didn’t photograph. As stated in the video caption, for serious book buyers the inventory is extremely limited. With few other options, the Chapters locations in the National Capital Region currently fill the gap. Because it’s not a full service outlet and everything is mostly cash-and-carry, the wholesale division doesn’t benefit from the customer feedback you get in a normal retail environment, as Scripture Press did when it owned the chain of EP Bookshops in Toronto, in terms of the type of content customers are seeking. For me, that type of data would be a major win for a wholesale distributor. (Clarification: The store is now accepting custom orders; see the comments section.)
Generally however, given the constraints of the history and uncertainty as to long-term sustainability, I think this concept works, but I don’t know the sales numbers or the overhead costs. At what point have you exhausted customer interest in a limited number of SKUs? The front facings on shelves are very much the antithesis of my own store, which is all about having depth of material on various subjects.
I’ll be the first to admit the balance is probably found somewhere in the middle.