LifeWay Product Diverting Profits from Christian Bookstores
I wasn’t going to return to this topic anytime soon, but I couldn’t help notice on the Spring Arbor overnight Top 100 list that the study guide for Armor of God by Priscilla Shirer was #1. More amazing is that this already short-discounted title, is only given at 10% discount by Ingram. (The Canadian distributor offers a much better deal.)
My immediate reaction was, “No wonder so many Christian bookstores close; we’ve just discovered another factor.”
Each time a church decides to use a LifeWay product for a small group or elective class, the bookstore vending the product loses the profits it would have normally enjoyed from selling a normal study resource from Zondervan, Tyndale, Thomas Nelson, Baker or NavPress; just to name a few.
Stores can try to counter this enthusiasm for Beth Moore et al by gently guiding customers to other products. That’s what we do. There’s no reason why churches need to keep pouring money into the Southern Baptist Convention’s cash cow.