Home > Uncategorized > Amazon to Open as Many as 400 Bookstores

Amazon to Open as Many as 400 Bookstores

Amazon Seattle StoreA major owner of shopping mall properties is at the source of the story that Amazon is making a major move into physical retail space. Fast Company reports:

Amazon, the online retailer that killed off so many independent bookshops, is getting ready to launch its own brick-and-mortar book chain. According to the Wall Street Journal, the CEO of a major mall operator, General Growth Properties, revealed on Tuesday that Amazon intends to launch hundreds of bookstores…

…”We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping,” Amazon Books VP Jennifer Cast said at the time [of the first store opening]. “The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments…”

CNBC continues the story:

In November, Amazon opened its first brick-and-mortar store in Seattle. Described as a “physical extension of Amazon.com,” Amazon Books offers titles that have been chosen based on the e-commerce site’s own customer ratings and sales.

Amazon has promised that literature sold at Amazon Books will not differ in price from its online price tag.

Amazon reported a huge miss on fourth-quarter earnings last week. The online retail giant reported EPS of $1 per share versus a Thomson Reuters consensus estimate of $1.56 per share.

Update: A New York Times article downplays — but doesn’t actually deny — the scope of Amazon’s expansion.

…But the company’s plans for physical stores are modest, this person [who spoke on the condition of anonymity] said, especially in comparison with reports of an expansion suggested by an unusual source, the chief of a large shopping mall operator…

…A spokesman for Amazon declined to comment…

We covered the opening of the first store in an article in November 2015


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