Why eBook Sales Stats are Absolutely Meaningless
This quote from a November article in The Book Insider says what I have been saying all along about eBook sales:
“I now have more books than I can read in a lifetime,” said Suzie Miller of Auburn, WA. She said she has downloaded more than 350 free eBooks using the service.
Actually read? No.
Furthermore the article is all about $1.99 “finds” online. People are buying cheap books, reading only a chapter or two at best, or perhaps nothing at all, and these count as “sales.” (And what possible royalties are authors seeing at that price?)
The word-of-mouth factor fails entirely here. We know that a satisfied reader will tell five friends about a book they like of which four of the friends generally read in print.
However, the entire process breaks down if the reader doesn’t actually finish — or even start — the book.