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Amazon Opens Physical Store

Amazon Seattle Store

Here are some highlights from an article at Huffington Post (linked below) about today’s opening in Seattle:

  • Virtually all of the books are presented face-out “to give you more information as you browse.” [Company VP Jennifer] Cast told the Seattle Times that Amazon “wanted to showcase authors and their work, rather than cramming as many titles as possible on shelves. ‘We realized that we felt sorry for the books that were spine out,’ Cast said.”
  • Beneath most books is a review card with relevant Amazon.com customer ratings and reviews. “You can read the opinions and assessments of Amazon.com’s book-loving customers to help you find great books,” Cast said.
  • Some sections in the bookstore are highly targeted using data from Amazon.com shoppers, with titles like, “Gifts for Young Adults: 4.5 Stars & Above” or “Fiction Top Sellers in the Pacific Northwest.” As the Seattle Times noted, Amazon’s trove of data on consumer habits “could also solve the business problem that has long plagued other bookstores, unsold books that gather dust on shelves and get sent back to publishers.”
  • Prices at Amazon Books will be the same as those offered on company’s website…

Read the full story, with photos at Huffington Post Arts and Culture

Image from a more detailed article at The Seattle Times

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