Home > Uncategorized > Shift in Customer Base Necessitates New Inventory Strategy

Shift in Customer Base Necessitates New Inventory Strategy

The closing of several stores in our part of the province has resulted in the need to do some quick changes in our Bible department. If you were to ask me six months ago what our top translations were, I would say,

#1 NIV
#2 NLT
#3 The Message

Today, six months later, it’s,

#1 NKJV
#2 KJV
#3 NIV

Yes, even though we think of our town has having one of the oldest demographics in Ontario, apparently we were rather progressive compared to other nearby cities and towns.

So…we have to adjust our inventory accordingly, which means buying inventory at a time we were hoping to be reducing inventory; otherwise we’re just frustrating people.

We’ve estimated we have between 800 and 1,000 Bibles in stock, so it’s hard to imagine actually needing anything, but that’s what we were seeing. Needless to say, the market for the first two listed above is also largely for large print and giant print. We haven’t seen any spike at all in books with larger type sizes, but with Bibles, it’s very apparent that this is what they want.

The NKJV situation is also frustrating because of so many study editions which are tied to various ministry personalities and organizations. No other translation has so many products that are connected to ministry brands.

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