Home > Uncategorized > For Christian Bookstores, The Paradigm Shift Started with Music, Not Books

For Christian Bookstores, The Paradigm Shift Started with Music, Not Books

This appeared at the blog of the Steve Laube Agency, a must read for stores, distributors, publishers and especially authors. The author is Dan Balow:

treble clefIf you think Amazon has been damaging to Christian retail stores, you might be right, but it was the loss of music sales that delivered one of the first body shots to the Christian retail segment about 15 years ago.  Music accounted for a major piece of Christian retail sales. A second crippling hit was the movement of video from physical to digital media.  Then, along came massive online sales of books and bookstores needed to rethink their entire business model. Some did not have the resources to do so and are now gone.

Nothing seems to be the same as before.

The article then goes on to discuss ways authors can find their equivalent to concerts, the one part of the music business that is growing.

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