Lack of Intuitive Search Features Frustrates Store Staff and Customers
It seemed like a straight forward request. But try as I might, I couldn’t get the author’s name to come up in three different websites. So was it:
- Holly Girth
- Holly Gerth
- Hollie Girth or
- Hollie Gerth ??
Finally I just did a Google search. The correct spelling is
- Holley Gerth
Why can’t the websites we use as dealers have a mechanism for offering the alternatives? If I were a database manager, it would be as easy as tagging the alternatives.
I suspect sometimes sales are lost because dealers don’t push past the barriers, or a part-time staffer, if they don’t know the writer, assume the customer is requesting something outside of the CBA sphere of authors.
Years ago I heard someone say in a CBC radio interview that the person who has truly mastered the internet is the person who has mastered search. I believe this is equally true today.
But it shouldn’t be this difficult. You probably have your own search stories to tell, right?