Home > Uncategorized > Lack of Intuitive Search Features Frustrates Store Staff and Customers

Lack of Intuitive Search Features Frustrates Store Staff and Customers

It seemed like a straight forward request. But try as I might, I couldn’t get the author’s name to come up in three different websites. So was it:

  • Holly Girth
  • Holly Gerth
  • Hollie Girth  or
  • Hollie Gerth  ??

Finally I just did a Google search. The correct spelling is

  • Holley Gerth

Why can’t the websites we use as dealers have a mechanism for offering the alternatives? If I were a database manager, it would be as easy as tagging the alternatives.

I suspect sometimes sales are lost because dealers don’t push past the barriers, or a part-time staffer, if they don’t know the writer, assume the customer is requesting something outside of the CBA sphere of authors.

Years ago I heard someone say in a CBC radio interview that the person who has truly mastered the internet is the person who has mastered search. I believe this is equally true today.

But it shouldn’t be this difficult. You probably have your own search stories to tell, right?

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