HarperCollins, Foundation Add Ministry Edition Bibles
In almost simultaneous announcements, HarperCollins Christian Publishing in Canada and Foundation Distributing opened up the trade bookstore market to economy ministry editions Bibles formerly not available.
In the case of HCCP, the list includes 61 NIV, NIrV and NVI (Spanish) titles in the Biblica group of editions. At FDI, the announcement concerned case lots of an NLT complete Bible for only $2.40 per copy; though they have previously offered ministry editions of the ESV and The Message.
Availability of these editions position you to be able offer similar pricing to direct offers churches receive. If you missed either announcement, contact your sales rep.
The Canadian Bible Society also has a program where retail dealers can receive discounts on its bulk-sales editions.
Take it further: Within minutes of receiving the Foundation announcement, we adapted their artwork and sent this out to a number of contacts we felt were open to using the NLT as a giveaway:
In a hectic world, the only way to effectively market to churches is to have some type of HTML like this that you can send to church staff, leaders and board members for whom you have e-mail addresses. These editions are also useful for parachurch organizations and Christian camps.