Revisiting a Classic Formula: Book Tables
Sometimes we think that as retailers, we’ve grown too sophisticated to re-adopt or re-consider formulae from our industry’s history. Personally, we were reminded that’s not a good mindset to have.
Living in the backyard of a large denomination’s District Office, means we’ve had a couple of book table opportunities thrown our way at the last minute. One was right in town, so we did the display ourselves, over two days, and netted about $1K in sales. The other would have involved a total of three hours of travel, so we packaged it out and gave it back to them, and they sold $500 worth of products that were slow-movers for us over the winter, including a lot of low price-point things that were bought by children and teens.
Both involved a bit of extra work and administration, but with both, when you look at the situation on Monday morning, the injection of much-needed extra revenue is certainly appreciated.
So today I wrote some emails to see if we could get some other book tables happening, including contacting people who we’ve worked with in the past. If you need to boost your numbers, I do recommend trying the same strategy; at the very least they can say ‘no,’ but mentally note that you are reaching out.