New Bookstore’s Promotional Video Helps Customers Catch the Vision
We covered the new Inspirational Christian Storehouse in Windsor, Ontario launch here a few days ago, but I wanted to share their promotional video with you. On arrival at their website visitors click “Start Here” and are taken to the page where this 2-min video clip awaits.
Owner Derek Ouellette is brutally honest about how our industry faces challenges, and how he found himself launching Inspired despite those obstacles. He emphasizes The Nook, a meeting place and their Third World charitable objectives. The shots of individual departments are very fleeting, and there is no store exterior images, but again, that’s because he’s trying to stress purpose — being a hub connecting people with other people and products — over environment, though The Hub looks like a fairly relaxing place to take a coffee break.
The video is also posted to the store Facebook page.