Home > Uncategorized > Have Publishers Displaced the Mission Goal?

Have Publishers Displaced the Mission Goal?

An article from a local pastor appeared in the newspaper in Coldwater, Michigan and looked at the Alex Malarkey book and the issue of Christian authors buying their way onto the New York Times Bestseller List in the light of the situation with NBC’s Brian Williams:

…One wonders whether the Christian publishing industry has fallen victim to its own success. Most of the Christian publishing houses and the booksellers who market their product were founded to serve the larger Church in communicating the good news of Christ to a wider audience. Have business plans somehow displaced mission goals? Has their model of success been reshaped in the mold of their secular counterparts? Has the focus shifted away from spiritual impact to issues of retail strategy and market share?

Read the full article by Shayne Looper at The Daily Reporter

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