Crossway VP Authors Spiritual Manifesto For Christian Publishers
Writing on his blog, Strawberry Rhubarb Theology, the senior VP for Bible Publishing at Crossway, Dane Ortland, offered ten reflections for our industry. While the article is probably more conceptual (or theological) than some in retail might have time to digest at this very busy time of year, it is worth reading or perhaps sharing in your store staff devotional time.
- [W]hat is most needed in Christian publishing is resources that give us that good news, not resources that dance around the periphery
- Christian publishing appropriately centers on the gospel, but produces resources on everything, from art to technology to physical disability to mathematics to sports. The gospel is the sun of a Christian publisher’s solar system—the blazing center, but also shedding light on all else. For us at Crossway that means publishing the Bible (the book that gives us the gospel in God’s own words) and a host of solid books and other resources grounded in the Bible (books that communicate the gospel in various authors’ words)
- Christian publishing is doing a very specific thing: communicating heaven-sent truth. It is a truth industry. We are merchants with a ware, and this ware is not cell phones, or silverware, or paper, or contact lenses, or tractors, or vacations, or software, or shoes, but truth… Christian publishers come alongside the local church and flood the believing community, both clergy and laity, with help in understanding truth. Christian publishing exists to take our perplexing, opaque lives and map those lives onto solid truth, making the opaque clear.
- Christian publishing, to be healthy, requires two things: healthy publishers and healthy authors. What is a healthy publisher? A publisher who functions essentially not out of desire to get rich or make a name for himself, but out of love. Truly Christian publishing is an act of love: serving others with what they need most, as Christ as served us with what we need most. What is a healthy author? An author who functions essentially not out of a desire to get rich or make a name for himself, but out of love.
Click here to read the entire article.