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Describing What We Do

We’ve run this a few times here. You’re welcome to borrow it. Additional metaphors welcome!

  • The Christian bookstore is like a supply depot in a war. And once in awhile, like David, employees find themselves on the front lines of the battle.
  • The Christian bookstore employee is like a bartender. People have issues and questions and want a place to talk and someone to listen.
  • The Christian bookstore employee is like a pharmacist. Like pharmacists in the UK, sometimes store staff are the ones to make the diagnosis and suggest something that might help.
  • The Christian bookstore is like a welcome center for people new to your community, or people seeking a faith connection for the first time. It is the gateway to the next section of their journey.
  • The Christian bookstore is a melting pot. People from a variety of denominations sharing an element of their spiritual life in one room, often at one time. The church without walls, without labels, the way God sees it.
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