Home > Uncategorized > What Best Determines Product Success?

What Best Determines Product Success?

Christian Retailing magazine is conducting a short survey of its readers and one of the questions really got me thinking. I tried to re-enter the survey to get the exact wording, but was unsuccessful, but it was something like, “Which most determines the success of a product?” Two choices:

  • strength of the artist, author or brand; or
  • felt need in the marketplace

I’m still thinking about that one. I checked off author/artist awareness as the greater determinant, but I did so with great regret as the value of product shouldn’t be personality driven.

UPDATE: The exact wording is/was: “Are your purchasing decisions weighted more by the brand strength of an author/artist or by the felt need in the market?”

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