Home > Uncategorized > David C. Cook Canada Introduces Direct Sales to Christian Schools

David C. Cook Canada Introduces Direct Sales to Christian Schools

Seeds Flyer David C. Cook

Christian schools in Canada are no strangers to direct marketing fundraising programs by companies such as Scholastic. So it’s no surprise that a Christian distributor, David C. Cook Canada should be trying a pilot program for SEEDS, featuring Christian books from “a wide variety of Christian publishers.”  The program is completely invisible online, but we were able to get the following from the newsletter of a Christian school in Hamilton.

Seeds Fundraising David C. Cook

Needless to say, not every retailer is thrilled with this latest development. As one said, “Many of the items in the flyer, when you take into account the 25% that they give back to the school, are below our cost.” Another wrote, “They’re not actually selling this product to the school — a faceless institution — but the individual families who attend the school many of whom are already our customers.”

As distributors get more desperate to retain jobs, you can expect to see more of this type of thing; but the distributors fail to take into account that retailers are facing similar challenges from eroding markets. There is only so much consumer capital available and only so many products that people feel they need to purchase.

Distributors and retailers should not expect to maintain the status quo, but neither should they poaching sales from each other.

UPDATE: We now have access to the actual flyer and the cover materials that went with it. If you wish to see a copy, please request it on your store’s email address using the contact page on this blog.

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  1. May 1, 2014 at 12:23 pm

    Got an interesting email today saying this is a program they will be offering to stores to bring to their local Christian schools. so maybe we wont be out of the loop

    • May 1, 2014 at 3:34 pm

      I was told that e-mail was going industry-wide; but have not received it. Can you send it to me at the address on the contact page for this blog?

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