Taking Web-Match to the Next Level
For several years we’ve been offering a program called Web-Match to our retail customers. It started out just for churches, then we added individuals buying items in quantity, and then offered it across the board on any quantities. Customers would e-mail us the URL for the website offering what they considered the best deal and we would match it. Better to make a little and keep the relationship than to lose both the relationship and any benefit.
Now we’re trying something new. Customers who like to play the smartphone game while they shop will be playing into our hands. They just need to show us the online price, and we’ll match it, 90% of the time. The offer is subject to the same terms as WebMatch, which gives us some control over what websites comparison pricing is drawn from.
Our test day is tomorrow, Tuesday April 22nd. We’ll let you know how it goes. The same day, we’re also offering church and ministry organization staff a chance to choose any discount from our April calendar. Many of these people can’t get into the store on a specific day, and this makes it easier for them to choose their bargain.