Home > Uncategorized > Zondervan and Nelson to Increase Library Market Presence

Zondervan and Nelson to Increase Library Market Presence

From Library Journal

HarperCollins Christian Publishing (established when HarperCollins, longtime parent company of Zondervan, acquired competitor Thomas Nelson in 2012) is moving more strongly into the library market. Earlier this year, the company appointed Tracy Danz, a Zondervan veteran and former publisher of general trade nonfiction, to the newly created position of director, library sales and marketing. “We’re putting a focus on libraries we didn’t have before,” Danz told LJ.

Danz said that a consumer survey done by the company last fall found that libraries are the third most common way that consumers found out about new books, after bookstores and friends and family. “If libraries are key to discoverability, we need more resources directed at the library market,” said Danz. That includes greater visibility at library conferences, so more HC Christian Publishing adult marketing staff and authors will be at shows starting with the American Library Association conference in Las Vegas this June, as well as author events in libraries, both in person and via Skype. Danz is working closely with the experienced HarperCollins adult library marketing team, led by Virginia Stanley…

…continue reading the rest of this story, and two other Christian publishing stories at Library Journal.

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