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Facebook Paradigm Shift Hurts Business Pages

Does you or your business have a Facebook page? Have you noticed that the number of likes you have is a lot higher than the number of people who are seeing your store’s page? That’s because Facebook has been slowly transitioning to a model where only a sample of things posted turn up in an individual’s feed. But it also gives Facebook an opportunity to boost your visibility. Problem is, if you take the bait, you’re now paying to make sure your posts get seen by people who have already ‘friended’ your page.

Sadly, you can no longer count on Facebook to help you get your message out. You can’t count on your special events to be noticed. You can’t count on your product reviews to get read.

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