Home > Uncategorized > Do Bookstores Just Sell Books? What’s in a Name?

Do Bookstores Just Sell Books? What’s in a Name?

Christian bookstore name

About a year ago I changed some of our forms and online advertising from Searchlight Christian Books to Searchlight Christian Resources. But then, a few months ago, recognizing that books are our core product and the thing I really want to sell, I changed everything back. The present retail climate is one where “record stores” seem to sell more movies than music albums, and “book stores” seem to give more prominence to giftware, jigsaw puzzles and board games. Have you ever found yourself wrestling with the question, “What’s in a name?” Is “bookstore” out of style? Is the solution to change what’s called your “trade style” or would you consider re-registering your entire business?

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