Home > Uncategorized > When is a Bargain not a Bargain?

When is a Bargain not a Bargain?

It’s somewhat standard operating procedure at grocery stores when running a price-point promotion — such as “99-cent Days” — to include a few items already being sold at that price. But why draw attention to the fact that your 99-cent special normally retails at $1.00? Management at the Food Basics chain in Ontario apparently has no qualms with passing this off as a deal for customers. It’s the opposite of ‘false advertising,’ it’s ‘false sale-ing.’

When is a bargain not a bargain

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Categories: Uncategorized
  1. January 8, 2014 at 4:30 pm

    It’s also interesting to note that while Food Basics and FreshCo do full flyers with 99-cent specials, when the bigger grocery chains do something like it, only the items on the front and back page of the flyer conform to the price-point theme.

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