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HarperCollins CEO Claims Christian Division Strengthens Print Sales

An article today in Variety, the ‘bible’ of the entertainment industry quotes HarperCollins CEO Brian Murray as saying, “HarperCollins has been ‘less dependent’ on Amazon because it has a significant Christian publishing side, where consumers have been slower to adopt digital books.”

The article also notes that the company — parent to Zondervan and Thomas Nelson — is “testing what he called ‘dynamic pricing,’ where prices of ebooks can be changed ‘daily’ to increase revenues and royalties for authors, as opposed to the print side, where prices are set on the book itself.”

Murray said that, “physical retailers could see business stabilize, noting the recent improvements for independent booksellers.” He also referred to Amazon as a “frenemy,” and noted that in eBooks, there are five dominant sellers emerging not the one single online vendor.

The article also noted that even with lower MSRPs, eBook royalties are higher for authors, citing a hypothetical case of 85 cents for print and $1.25 for electronic books.

Read the entire article at Variety.

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