Home > Uncategorized > U.S. Christian Bookstore Chains Slash Prices for Black Friday

U.S. Christian Bookstore Chains Slash Prices for Black Friday

Black Friday 2013 Christian Bookstores

U.S. Christian bookstore chains Lifeway, Mardel and Family Christian offered customers discounted frontlist book, music and DVD titles to a degree unheard of on this side of the border.  Pictured above, Family Christian had a total of 7 Chris Tomlin titles for $5, and offered the newest titles by David Platt, Joel Osteen, Joyce Meyer and Craig Groeschel at half price.  Lifeway had the Courageous movie for $3.99, CDs by Sidewalk Prophets, TobyMac and Chris Tomlin for only $4, as well as top selling books like Harbinger and Not a Fan for only $4. Mardel offered a 60% price cut on the newest NIV audio bible, reg. $124.99 selling at only $49.99.

In Canada, David C. Cook was ready a month ago with an offering of Black Friday specials for Canadian stores, but avoided “A” list titles of the type U.S. retailers presented. When U.S. retailers and online vendors such as CBD offer deep discounts, it’s generally understood that authors and artists are taking royalty cuts, but this writer has never understood if this is a contractual obligation, or why any self-respecting author would feel it is in their best interests to have their titles sold so cheaply in print.

In this country, Boxing Day is still considered the prime shopping day of the year, however on Thursday night, the CBC had reported the gap between the two was narrowing, with almost as many planning to shop Black Friday, a shopping event that was unheard of in this country as recently as three years ago.

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