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9 Keys to Great Customer Service

This appeared on the blog of Brad Lomenick — click here to read at source — a major force behind the annual Catalyst conference:

I’ve worked on some great teams over the past several years, and seen great customer service in action. One of the places I learned the most about great customer service was Lost Valley Ranch, an incredible 4 diamond guest ranch in Colorado. Serving the guests was part of the DNA of the staff. We took great pride in our ability to create a great experience for our guests through unmatched excellent customer service.

Here are a few of the ways we did that through great customer service:

1. Treat someone like you would want to be treated- the Golden Rule. It really does work. And it makes sense. Common sense. Use it.

2. Remember someone’s name. Always. Especially when you’ve met them before or talked with them before.

3. Let your actions speak way louder than your words. Don’t just talk about it. Make it happen. Your work can be a great example of your attitude and commitment to service.

4. Anticipate. Stay a step ahead of your clients or guests. Don’t wait for them to ask for something. Be proactive. Figure it out before they even need it.

5. Go the extra step. Have a “+1″ type of attitude and demeanor. Not just anticipating, but actually doing more than what is expected or required of you. Make memories for your client or guest by wowing them with the “above and beyond.”

6. Engage in meaningful conversation. Listen really really well. Serving creates opportunity for impact- it builds a bridge. So make sure to connect with your guests or clients through conversation when it’s appropriate. Understand who they are by understanding what they read, what they watch, where they travel and what their interests are. If you deal with families, learn their kids names and hobbies. Little things add up.

7. Give permission. Make sure your entire staff and everyone in the organization feels empowered to respond immediately to a customer service issue. Empower your employees at every level in the organization to respond and resolve. Especially those on the front line of service. Give them freedom to say yes as often as possible.

8. Own the relationship, and the result. Your answer should never be “that’s not my job.” Take initiative to see the problem or the issue through to the very end. IF you have to hand the relationship off to someone else, make sure you literally walk them to that other person, introduce them, and hand them off well. If over the phone or through email, the same applies. Constantly make sure you are “walking” with that person through the process.

9. Look people in the eye. This one gets forgotten like #2 above. But makes a big difference.

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