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Dancing With The Devil

The managing director of Waterstones book shop in the UK previously described Amazon as a “ruthless, money-making devil”. But today he sells Kindles (Amazon book readers) in the store. You have to wonder what aspect of the partnership brought about the change.

That story comes to light after the BBC reported on the situation in the U.S., where Amazon is trying to get independent bookstores to carry the devices.  One retailer summed up the response of many:

“Hmmm, let’s see,” wrote Carole Horne from Harvard Book Store in Massachusetts.

“We sell Kindles for essentially no profit, the new Kindle customer is in our store where they can browse and discover books, the new Kindle customer can then check the price on Amazon and order the e-book.

“We make a little on their e-book purchases, but then lose them as a customer completely after two years. Doesn’t sound like such a great partnership to me.”

Others chimed in:

Staff at Skylight Books in California said it was “a Trojan Horse-style attempt to gain access to our customers”.

…One US bookseller described it as “inviting hungry foxes into the henhouse”.

Read the full story at BBC News.

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