Home > Uncategorized > Do Christmas Shoppers Know What Your Store Is About The Other Ten Months of the Year?

Do Christmas Shoppers Know What Your Store Is About The Other Ten Months of the Year?

I’m at that point in the year where people in smaller retail environments need to make tough decisions. What featured sections need to be sacrificed for Christmas merchandise?

The problem is that my philosophy is such that I want the once-a-year customer to have a good idea what we’re doing the rest of the year. I don’t want to go crazy with Christmas decorating that leaves them with the impression we’re a “Christmas store.”

So decorating is sparse, and only the minimum number of niche departments and subsections are removed to make way for boxed cards and other seasonal items.

Do larger stores still face this issue?

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