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Faith Toronto to Add Upscale Clothing Line

Toronto’s big box Christian bookstore, Faith Family Books in Scarborough is about to embark on an unprecedented retail experiment worth watching. Staff have begun clearing approx. 800 square feet in a front corner of the store for a line of women’s clothing, and this isn’t the Christian apparel you’re accustomed to seeing at Christian retail.

Rather, this is high fashion of the type sold by a well known New York City retailer but without the Broadway or 34th Avenue prices.  Faith partner Kern Kalideen shared with us on Wednesday that moving forward, the plan is to then expand to include a children’s clothing line.

Historically, some Christian bookstores have often operated with dual functions — the list is quite long — but this is the first we’ve heard of anyone opening an upscale fashion boutique in this type of environment. The retail centre where the store is located already houses a large Winners department store and is thereby already a fashion destination.

Kern shared their beliefs that in addition to generating extra revenue from existing space, increased traffic will also benefit the book, Bible, music, DVD and giftware departments.

We’ll check back once the new clothing department is in place.

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