Home > Uncategorized > BookNet Canada Survey Suggests E-Books Plateauing

BookNet Canada Survey Suggests E-Books Plateauing

Don’t count physical paperbacks and hardcovers dead just yet…

BookNet Canada president and CEO Noah Genner says early sales data from this year shows ebook sales are steady and no longer growing.

Digital sales peaked at an estimated 17.6 per cent of the book market in the first quarter of 2012 before sinking to 12.9 per cent in the last quarter of the year.

BookNet Canada suggests book sales are strongly tied to gift giving.

Consumers who received an e-reader over the holidays likely drove ebook sales higher at the beginning of 2012. But ebooks are not commonly given as gifts, so paperbacks and hardcovers did better at the end of 2012 leading up to the holiday season.

continue reading at Canadian Press

The full report at BookNet contains more details:

The report has also revealed that Canadians still prefer to buy their books in physical stores. 34% of book purchases were made in non-book retailers, 37% in bookstores and 25% online—print book purchases made online account for 19% of those online sales. The top reasons respondents said they chose brick-and-mortar bookstores were the convenience of the location, the selection available and ease of purchase. Non-book retailers, such as Costco and Walmart, were used for those same reasons, but pricing and the convenience of being able to shop for other items were cited more often.

“We’ve found that the dominant factor in selecting a retailer is convenience,” says Pamela Millar, Director of Customer Relations at BookNet Canada. “Great location, what’s in stock and the opportunity to complete more than one errand—they all come down to convenience. Pricing comparison isn’t as big a factor as we might have guessed.”

While pricing is a factor for some shoppers when selecting retailers, shoppers don’t often perform pricing comparisons. This suggests that showrooming, the practice of examining a product in a store and then buying it online for a lower price, may not be that widespread an issue for the book industry in Canada. 55% of respondents indicated they rarely or never compared book prices between stores.

Continue reading the full report summary at BookNet Canada

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